The 2025 Consumer Electronics Show (CES) witnessed the unveiling of AdGood, a groundbreaking nonprofit-focused Connected TV (CTV) advertising platform. Designed to empower nonprofit organizations, AdGood provides affordable access to premium CTV ad inventory, enabling these organizations to amplify their causes effectively. Backed by industry giant Magnite (Nasdaq: MGNI), AdGood bridges the gap between purpose-driven publishers and nonprofits, fostering innovation in the advertising ecosystem.
Founded by Kris Johns, an experienced advertising technology executive, AdGood is poised to revolutionize how nonprofits approach digital advertising. The platform leverages partnerships with publishers to repurpose unused or unsold CTV ad space, creating a mutually beneficial ecosystem. By delivering up to 400% more impressions for the same budget compared to other platforms, AdGood addresses the financial constraints nonprofits often face in executing impactful campaigns.
AdGood’s partnership with Magnite plays a pivotal role in its operations. Magnite, known as the largest independent sell-side advertising platform, contributes to the initiative through its SpringServe ad server and Streaming SSP. These technologies ensure seamless integration of donated ad inventory into AdGood’s system, maximizing reach and efficiency.
One of AdGood’s standout features is its AI-powered ad manager and creative generator. Many nonprofits lack the resources to produce high-quality advertisements, which can hinder their ability to reach broader audiences. AdGood’s AI tools, powered by streamr.ai, enable organizations to generate effective ads with ease, making CTV campaigns more accessible than ever before.
With over 1.8 million nonprofit organizations in the United States, according to the National Center for Charitable Statistics (NCCS), the platform has a vast potential user base. Nonprofits can leverage AdGood’s capabilities to boost awareness, enhance retargeting efforts, drive traffic to their websites, and increase donations—all through cost-effective CTV advertising campaigns.
Magnite’s support underscores the platform’s transformative potential. “AdGood’s purpose-driven platform will help nonprofit advertisers get their messages across to more audiences while giving CTV publishers the chance to make a meaningful impact through their ad space,” stated Katie Evans, President of Operations at Magnite. This alignment with Magnite’s strategic goals, including its focus on CTV growth, highlights the broader industry shift toward integrating social impact into digital advertising strategies.
Launching at CES 2025 has positioned AdGood to make a lasting impression. The event provides a global stage to engage potential partners, publishers, and advertisers, further cementing its credibility and reach. The timing also aligns with broader trends in the CTV advertising market, which continues to grow as viewers migrate away from traditional television to on-demand streaming platforms.
AdGood’s innovative approach could redefine nonprofit advertising, offering a scalable and impactful solution for organizations seeking to extend their reach. Its emphasis on efficiency, powered by AI and supported by industry leaders like Magnite, ensures that nonprofits can achieve Fortune 500-level advertising impact on limited budgets.
As digital advertising becomes more competitive, AdGood’s model of repurposing unsold CTV inventory for nonprofit use exemplifies the potential of purpose-driven innovation in the advertising industry.
For more information, visit adgood.org or contact [email protected].
AdGood is a 501(c)(3) nonprofit organization committed to democratizing access to premium CTV advertising for nonprofits. Through partnerships with publishers and advanced AI-powered tools, AdGood helps organizations increase awareness, engage audiences, and boost donations. Magnite is the largest independent sell-side advertising platform, providing solutions for publishers to monetize content across all screens and devices.
