Angel Reese Turns Criticism into Cash in the WNBA Spotlight

In the world of professional sports, few stories capture the imagination quite like that of Angel Reese. Though her 2025 season with the Chicago Sky was marred by disappointing team results—finishing with a 10-34 record—Reese’s star continues to shine brightly beyond the court. Her recent ventures into branding and her savvy handling of criticism reveal a resilience that transcends the game itself.

Reese, a player renowned for her rebounding prowess and outspoken personality, has often been the target of online jabs. The nickname «Mebounds» emerged as a teasing reference to her reputation for grabbing rebounds off her own missed shots. Instead of reacting defensively, Reese turned the insult into an opportunity. During the second season of her podcast, «Unapologetically Angel», she announced that her merchandise line, «MeBounds», had generated six-figure revenue—an impressive feat that many would not expect from a player in her situation.

“So, the MeBounds. If you know, you know. They tried to clown me for rebounds, and what did I do? I made a bag off of it. Six figures-plus, thank you,” Reese said during her podcast, embracing the nickname with a confident smile. This move was more than just a financial success; it was a strategic step in redefining her brand and turning negativity into a positive force.

Her approach was deliberate and impactful. Not only did she trademark the «Mebounds» phrase, but she also directed the proceeds to the «Angel C. Reese Foundation», an organization dedicated to combating cyberbullying. This effort underscores her commitment to social issues, transforming her personal experience into a platform for advocacy. Additionally, Reese introduced a new colorway of her signature Reebok sneaker, the «Angel Reese 1 Mebounds», further solidifying her brand presence.

Reese’s entrepreneurial spirit did not go unnoticed. Her ability to leverage criticism into a revenue-generating enterprise exemplifies a modern athlete’s evolution—one who is not solely defined by athletic performance but also by her capacity to control her narrative and build a legacy beyond the game.

Her resilience has garnered praise from unexpected quarters. Cleveland Browns rookie quarterback Shedeur Sanders publicly commended Reese for her handling of negativity, highlighting her strategic mindset and emotional intelligence. Such recognition from a fellow athlete underscores the respect she commands within the broader sports community.

Despite her off-court successes, Reese’s season on the court revealed some frustrations. Averaging 14.7 points, 12.6 rebounds, and 3.7 assists over 30 games, she demonstrated her continued value as a player. However, her candid expressions of dissatisfaction with the team’s performance hinted at underlying tensions, especially as the season drew to a close. Rumors of strained relationships with the Chicago Sky’s management and coaching staff have surfaced, raising questions about her future with the franchise.

As the offseason begins, speculation mounts about whether Reese will stay in Chicago or seek new opportunities. Her ability to thrive under pressure—whether on the hardwood or in her burgeoning business ventures—suggests she is prepared for whatever comes next. Her journey exemplifies the modern athlete’s dual role: excelling in sport while forging a personal brand that can outlast and outshine the game itself.

In the end, Angel Reese’s story is a testament to resilience, innovation, and the power of turning adversity into advantage. Her savvy handling of criticism, coupled with her entrepreneurial endeavors, illustrates a new archetype—one where strength is measured not only by points scored but also by the ability to adapt and thrive amidst challenges.

Reese’s journey underscores that in today’s sports landscape, resilience and creativity are as vital as athletic talent—she has shown she can do both, turning negativity into a platform for growth and influence.