Bad Bunny’s All-Spanish Halftime Show Becomes Super Bowl LX Cultural Landmark

SANTA CLARA (Azat TV) – Puerto Rican music sensation Bad Bunny made history at Super Bowl LX, delivering an electrifying halftime performance entirely in Spanish, a move that transformed the event into a significant cultural landmark and sparked discussion across the United States. His set on Sunday, February 8, 2026, at Levi’s Stadium, seamlessly blended his biggest hits with powerful imagery, theatrical nods to his extensive Spanish-language catalog, and a vibrant celebration of Latino culture.

The performance, which followed the Seattle Seahawks carrying a 9-0 lead against the New England Patriots into halftime, was heralded as a cultural game-changer. After months of anticipation, the artist born Benito Antonio Martínez Ocasio presented an interactive spectacle that resonated deeply with the Latino community. The stage transformed into a stylized town square, reminiscent of his “No Me Quiero Ir de Aquí” concert residency in Puerto Rico, displaying various facets of community life. Viewers were transported through scenes featuring a live band, a taco stand, a nail technician doing someone’s nails, vendors selling piraguas (shaved ice), friends and family playing dominoes, and even a wedding reception.

Bad Bunny’s Halftime Show: A Celebration of Latino Identity

Bad Bunny’s decision to perform exclusively in Spanish marked a historic first for the Super Bowl halftime show, a choice that, while widely celebrated, also caused an uproar in certain conservative circles. Despite the linguistic barrier for some, former NFL star J.J. Watt noted the performance was “all about the vibes,” emphasizing that understanding Spanish was not necessary to enjoy the spectacle. California Governor Gavin Newsom declared it “Bad Bunny Day” in honor of the Puerto Rican star, and New York Knicks star Jalen Brunson, among many others, publicly thanked Benito for his performance. Even Elmo of Sesame Street fame joined in, calling him a “Good Bunny.”

The show was further elevated by surprise guest appearances from global superstars. Lady Gaga was the first to join, performing a Spanish-infused rendition of her hit, “Die With a Smile.” Gaga, who has now performed at the Super Bowl three times, called Bad Bunny a “brilliant musician.” Following her, fellow Puerto Rican icon Ricky Martin took the stage to perform “LO QUE LE PASÓ A HAWAii.” Beyond the musical guests, actors Pedro Pascal and Jessica Alba, along with musicians Cardi B and Karol G, were spotted dancing outside Bad Bunny’s “casita” on the field, further amplifying the star power and cultural resonance of the event.

Fashion Statements and Deeper Messages at Super Bowl LX

True to his reputation for bold fashion choices, Bad Bunny made a distinctive sartorial statement during his performance. Styled by Storm Pablo and Marvin Douglas Linares, he initially wore a minimal head-to-toe cream ensemble designed by Zara. This look included a collared shirt and tie, chinos, and a sport-inspired jersey emblazoned with the name “Ocasio” and the number 64 – speculated by fans to be his mother Lysaurie Ocasio’s birth year. Later in the night, he changed into a second Zara look, adding a cream double-breasted blazer, matching gloves, and an 18-karat yellow gold Audemars Piguet Royal Oak timepiece with a malachite stone dial. For footwear, he debuted a pair of his own “BadBo 1.0” sneakers, a collaboration with Adidas, scheduled for release the following day.

Bad Bunny’s Super Bowl performance followed a monumental win at the Grammys just one week prior, where he became the first Latino artist in the ceremony’s 68-year history to win Album of the Year for his innovative record, DeBÍ TiRAR MáS FOToS. During his Grammy acceptance speech, he used his platform to protest ICE, stating, “We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans.” This consistent use of his global platform to champion his identity and community further underscored the significance of his all-Spanish Super Bowl halftime show.

The Super Bowl LX halftime show transcended mere entertainment, serving as a powerful affirmation of Latin identity and culture on one of the world’s most-watched stages. By unapologetically presenting an all-Spanish performance, Bad Bunny not only showcased his artistic prowess but also delivered a profound message about cultural pride and inclusion, effectively challenging mainstream conventions and solidifying Latin culture’s integral place in the fabric of American society.