Quick Read
- Flexar launches its public beta on April 15, offering a mix of electric and combustion engine vehicles.
- The service has abolished membership fees and deposits to lower entry barriers for new users.
- Data collected during this beta phase will inform the company’s full-scale commercial rollout later in 2026.
SINGAPORE (Azat TV) – BlueSG is officially re-entering the Singaporean mobility market with the launch of its revamped point-to-point car-sharing service, Flexar. The public beta phase, which begins on April 15, marks a significant strategic pivot for the company following an eight-month operational pause initiated in August 2025 to facilitate major platform upgrades.
Flexar’s Hybrid Approach to Urban Mobility
The most notable departure from BlueSG’s previous all-electric model is the composition of the new Flexar fleet. The service will deploy both electric vehicles (EVs) and internal combustion engine (ICE) cars to provide greater flexibility for users. Unlike the previous iteration, Flexar vehicles will not be restricted to specific EV charging stations, allowing for more versatile parking and retrieval options across residential heartlands, including Punggol, Tampines, Ang Mo Kio, Sengkang, Hougang, and Toa Payoh.
Removing Barriers for Users
To incentivize adoption during the trial period, Flexar has eliminated traditional membership fees and security deposits. According to company announcements, the service will utilize a per-minute block pricing model. During the beta phase, the first five minutes of any rental are free. Rates are set at 52 cents per minute until the 20th minute, decreasing to 44 cents per minute for rentals exceeding one hour. The company confirmed that fuel and electricity costs are included in these rates, and maintenance will be managed entirely by the platform, sparing users from refueling or charging responsibilities.
The Stakes of the Beta Trial
CEO Fon Supannakul stated that the primary objective of the beta phase is to gather critical data on station placement, vehicle demand, and application usability. This feedback is intended to refine the service architecture before a full-scale commercial launch later in 2026. The shift toward a more inclusive, flexible model represents a calculated effort to align with Singapore’s long-term car-lite urban planning goals, while addressing the operational inefficiencies that necessitated the 2025 suspension of service.
The transition to a hybrid-fuel fleet and the removal of membership barriers suggest that Flexar is prioritizing immediate market penetration and operational agility over the purely electric-focused infrastructure that previously defined the BlueSG brand.