Chipotle’s Friday the 13th BOGO Celebrates Tattoos and Tradition

For many, Friday the 13th conjures images of superstition and ominous shadows. But for tattoo enthusiasts—and now Chipotle fans—it’s a day to celebrate bold expression. This Friday, June 13th, 2025, Chipotle Mexican Grill is leaning into the cultural phenomenon of tattoos with an irresistible offer: a one-hour buy-one-get-one-free (BOGO) deal for anyone ‘tatted like a Chipotle bag.’ Whether your tattoos are permanent, temporary, or even hand-drawn, the fast-casual chain invites you to join in on the fun.

Why Friday the 13th and Tattoos Go Hand in Hand

The connection between Friday the 13th and tattoos isn’t new. The tradition is rooted in the tattoo community’s defiance of superstition. Historically, sailors in the 1800s would tattoo the number 13 as a talisman against bad luck. The practice gained traction in modern times thanks to Oliver Peck, a celebrated tattoo artist, who popularized Friday the 13th flash tattoo parties in 1995. Offering quick, affordable designs, these events transformed the day into a celebration of creativity and counterculture.

Chipotle’s playful twist on the tradition is inspired by the viral meme, ‘tatted like a Chipotle bag,’ which humorously compares people with text-heavy tattoos to the brand’s iconic takeout bags. “On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle’s takeout bags,” said Stephanie Perdue, Vice President of Brand Marketing, in a press release.

What’s the Deal?

On June 13th, from 3 to 4 PM local time, Chipotle is offering a BOGO deal at all U.S. locations. To qualify, customers need to show off their tattoos—permanent, temporary, or even creatively drawn-on designs. The deal is limited to five free menu items per check, subject to availability.

For the truly dedicated, 13 select Chipotle locations will also distribute limited-edition temporary flash tattoos inspired by the brand’s signature elements. These designs feature whimsical motifs like avocados, black forks, and the phrase ‘Chipotle is my life.’ Participating locations include major cities like New York, Los Angeles, Miami, and San Francisco.

The Cultural Impact of Tattoos and Food

By blending tattoo culture with fast-casual dining, Chipotle taps into a broader cultural shift. Tattoos, once considered taboo, have become mainstream symbols of individuality and self-expression. According to a 2023 Pew Research study, nearly 40% of Americans under 40 have at least one tattoo. The rise of social media has further propelled tattoo culture into the spotlight, with viral memes and trends like ‘tatted like a Chipotle bag’ amplifying its reach.

For Chipotle, embracing this trend is a savvy move. The brand has long been associated with youthful, creative audiences who value authenticity. By aligning with tattoo culture, Chipotle reinforces its image as a brand that celebrates boldness and individuality.

A Timeline of the Day’s Events

• June 12th, 2025: Chipotle announces its Friday the 13th promotion, generating buzz online and in local communities.
• June 13th, 2025: From 3 to 4 PM local time, tattooed fans flock to Chipotle locations nationwide to claim their BOGO deals. Select locations distribute limited-edition flash tattoos.
• Post-event: Social media platforms are flooded with photos of customers showing off their tattoos and Chipotle-inspired designs, further solidifying the campaign’s success.

Human Stories Behind the Ink

For some, the promotion is a lighthearted way to enjoy free food. For others, it’s a meaningful celebration of their tattoo journey. Take Maria Lopez, a college student in Miami, who plans to visit her local Chipotle with a temporary tattoo designed by her best friend. “It’s such a fun way to express myself and share a laugh with my friends,” she says.

Meanwhile, Chicago-based tattoo artist Jake Nguyen sees the promotion as a way to bring attention to his craft. “Tattoos are about storytelling,” he explains. “Whether it’s a Chipotle-inspired design or a deeply personal piece, it’s all about connecting with people.”

What’s Next for Chipotle?

This isn’t Chipotle’s first foray into cultural trends. The brand has previously experimented with limited-time promotions, social media campaigns, and even clothing collaborations. The success of the Friday the 13th BOGO deal could pave the way for more innovative marketing strategies that blend food with art and culture.

As the day unfolds, one thing is clear: Chipotle’s playful embrace of tattoo culture has struck a chord with fans. Whether you’re a die-hard tattoo enthusiast or simply in it for the free burrito, this Friday the 13th promises to be a memorable celebration of individuality, creativity, and, of course, delicious food.

By turning a day traditionally associated with bad luck into an opportunity for celebration, Chipotle reminds us that boldness and creativity are always worth embracing.