Quick Read
- Dave Portnoy, founder of Barstool Sports, banned from Ohio State stadium.
- The ban stems from his allegiance to Michigan, Ohio State’s rival.
- Portnoy plans to participate in Fox’s pregame show outside the stadium.
- His defiant social media posts have amplified the rivalry’s drama.
- Barstool Sports commands massive influence with 66M monthly users.
Barstool Sports founder Dave Portnoy, a polarizing figure in sports media, has found himself at the center of controversy yet again. As Ohio State University prepares to host Texas for a highly anticipated college football game, the university has banned Portnoy from entering its stadium. The decision has ignited heated debates, particularly given Portnoy’s reputation as a passionate Michigan fan and his new role with Fox’s Big Noon Kickoff show.
Why Ohio State Banned Dave Portnoy
The decision to ban Portnoy stems from his well-known allegiance to Michigan, one of Ohio State’s fiercest rivals. According to The Sun, Ohio State officials decided that Portnoy’s presence at the game could stoke tensions during what is already a high-stakes matchup. Portnoy, who is set to make his debut as part of Fox’s Big Noon Kickoff team, will participate in the show’s pregame coverage outside the stadium but has been explicitly barred from entering Ohio Stadium itself.
This rivalry is deeply rooted in college football history. Last season, tensions flared when Michigan defeated Ohio State for the fourth consecutive time. After the victory, Michigan players planted their flag on Ohio State’s field, an act seen as a major provocation. The ban on Portnoy appears to be a preemptive measure to avoid similar incidents or heightened tensions.
Dave Portnoy’s Response: Defiance and Humor
Unsurprisingly, Portnoy has not taken the ban quietly. Known for his brash personality and penchant for stirring the pot, he responded to the news with a mix of defiance and humor. Posting on social media, Portnoy shared a photo of himself in “Incognito Mode,” donning sunglasses and a fake mustache, hinting at a possible attempt to infiltrate the stadium despite the ban. He also commented on the rivalry, stating, “I love this f–king rivalry. One team has to win once in a while for it to be considered a rivalry.”
The post quickly went viral, further amplifying the drama surrounding the game. As OutKick reported, Portnoy’s antics have only added to the buzz, making this matchup one of the most talked-about events of the college football season’s opening week.
The Larger Context: Barstool Sports and Its Cultural Impact
Portnoy’s influence extends far beyond his personal antics. Barstool Sports, the media empire he founded, commands a massive audience, boasting 66 million monthly users and nearly 30 billion quarterly video views. Its flagship podcast, Pardon My Take, consistently ranks as the number one sports podcast, while other Barstool content dominates social media and streaming platforms.
Portnoy’s partnership with Fox Sports is part of a broader strategy to integrate Barstool’s brand into mainstream sports media. The deal includes streaming rights for The Barstool College Football Show, which will air ahead of Big Noon Kickoff. Despite the ban, Portnoy’s association with the show ensures that his presence will be felt, even if he isn’t physically inside the stadium.
Fan Reactions and the Future of the Rivalry
The ban has elicited mixed reactions from fans and commentators. Some Ohio State supporters view it as a necessary step to maintain decorum, while others see it as an overreaction that only fuels Portnoy’s notoriety. Meanwhile, Michigan fans have rallied behind Portnoy, celebrating his defiance and using the incident as yet another point of contention in the storied rivalry.
As the game approaches, the spotlight remains firmly on Portnoy and the drama surrounding his ban. Whether or not he manages to sneak into the stadium, his influence on the event is undeniable. This incident underscores the power of sports media personalities to shape narratives and amplify rivalries, turning what might have been a routine game into a cultural phenomenon.
As the dust settles, one thing is clear: the rivalry between Michigan and Ohio State continues to capture the imagination of fans, fueled by personalities like Dave Portnoy who thrive on controversy and competition.

