Quick Read
- McDonald’s Canada and Drake’s OVO launched the ‘Afters Meal’ on February 17, 2026.
- The meal includes a Junior Chicken or McDouble, fries, and a blue-tinted ‘Nite Sprite’.
- The collaboration follows McDonald’s ‘Famous Orders’ strategy with celebrity musicians.
- The launch coincides with rumors and teasers for Drake’s upcoming album, ‘ICEMAN’.
- The promotion is currently exclusive to Canadian McDonald’s locations.
TORONTO (Azat TV) – McDonald’s Canada and acclaimed Toronto-native rapper Drake’s October’s Very Own (OVO) lifestyle brand officially launched their highly anticipated “Afters Meal” collaboration on February 17, 2026. The limited-time offering, introduced across Canadian locations, including the Greater Toronto Area, features a selection of late-night-inspired items and continues McDonald’s trend of high-profile celebrity partnerships, generating significant buzz among fans and industry observers.
The partnership was initially teased through cryptic posters that appeared around Drake’s hometown of Toronto earlier this month. These advertisements prominently displayed the McDonald’s Golden Arches alongside the iconic OVO owl logo, accompanied by the slogan, “Where night owls land.” McDonald’s Canada further fueled speculation with a now-deleted Instagram post on February 13, featuring the OVO owl superimposed with the restaurant’s logo and the promise of ‘coming 2.17,’ confirming the February 17 launch date.
OVO x McDonald’s ‘Afters Meal’ Details Revealed
The ‘Afters Meal,’ designed for late-night cravings, offers customers a choice between a McDonald’s Junior Chicken or a McDouble. Each meal comes complete with a side of fries and a blue-tinted beverage known as ‘Nite Sprite.’ While the specific flavor profile of the Nite Sprite has not been fully detailed, its distinctive color adds to the meal’s unique appeal. The combo meal is priced at $14.99, with the medium-sized Nite Sprite also available for individual purchase at $4.99, according to reports from iHeartRadio.ca.
Despite the initial social media tease being removed, the promotion rolled out as planned, captivating both McDonald’s enthusiasts and Drake’s extensive fanbase. McDonald’s and OVO have not yet announced the duration of this limited-time collaboration, nor has it been clarified whether the ‘Afters Meal’ will extend beyond Canadian borders, leaving many international fans hopeful but uncertain.
Drake’s Collaboration Follows ‘Famous Orders’ Trend
This collaboration aligns perfectly with McDonald’s recent successful strategy of partnering with prominent musicians for its ‘Famous Orders’ series. Over the past few years, the fast-food giant has introduced celebrity meals with global artists such as Travis Scott, Cardi B and Offset, Saweetie, and Mariah Carey. These partnerships have consistently blurred the lines between traditional marketing campaigns and significant cultural moments, leveraging the immense reach and influence of popular music figures.
Drake’s entry into this exclusive club holds particular significance due to his deep roots in Toronto and his global brand recognition. The campaign’s subtle nods to his OVO brand and the ‘night owls’ theme resonate strongly with his established image and fanbase, making the collaboration a natural fit that taps into both brand loyalty and hometown pride, as noted by Hot97.com.
ICEMAN Album Rumors Coincide with Drake Meal Launch
The launch of the ‘Afters Meal’ has also coincided with intensified rumors surrounding Drake’s next studio album, reportedly titled ‘ICEMAN.’ Although an official release date remains unconfirmed, hints have been surfacing in recent weeks, further amplifying the buzz around the artist. Drake himself posted a cryptic Instagram Story outdoors, stating, ‘Oooo it’s freezing, About to be,’ a caption widely interpreted by fans as a direct reference to the album’s frosty title.
Producer Conductor Williams recently added to the speculation, telling a crowd that ‘ICEMAN is soon. Real soon,’ as reported by iHeartRadio.ca. If released in the near future, ‘ICEMAN’ would follow his critically acclaimed 2023 album, For All The Dogs, and his 2025 joint project with PartyNextDoor, $ome $exy $ongs 4 U. The timing of the McDonald’s collaboration, therefore, serves not only as a marketing initiative for the fast-food chain but also as a potential strategic prelude to Drake’s forthcoming musical endeavors, keeping his name prominently in the cultural conversation.
The strategic timing of the McDonald’s x Drake collaboration, launching amidst speculation about his new album, underscores a sophisticated approach to cultural marketing, leveraging both brand synergy and the anticipation of new music to create a multi-faceted engagement with consumers.