Quick Read
- Figma shares jumped 7-15% after OpenAI CEO Sam Altman showcased ChatGPT integration at DevDay.
- Users can now turn ChatGPT conversations into Figma FigJam diagrams, streamlining collaboration.
- Figma was among seven third-party partners directly integrated into ChatGPT’s Apps SDK.
- The rally marked Figma’s biggest surge since its IPO in July 2025.
- Analysts caution that Figma’s high valuation already reflects strong growth expectations.
OpenAI’s DevDay Spotlight: Figma Rides the AI Wave
On Monday, Figma (NYSE: FIG) found itself center stage at OpenAI’s much-anticipated DevDay conference. The event, which draws developers, tech investors, and AI enthusiasts from around the globe, became the launching pad for a remarkable surge in Figma’s stock price. As trading closed, shares had leapt nearly 8%, outpacing broader market indices and echoing a wave of optimism in the tech sector. The reason? A powerful demonstration by OpenAI CEO Sam Altman, who unveiled direct integration between ChatGPT and Figma’s flagship design tools (CNBC, Globely News).
How Figma’s ChatGPT Integration Works—and Why It Matters
In his keynote, Altman didn’t just mention Figma—he put it on a pedestal. He showcased how ChatGPT users can now sketch product flows or brainstorm ideas, then seamlessly turn those conversations into actionable diagrams with Figma’s FigJam tool. For instance, one could ask, “Figma, turn this sketch into a workable diagram,” and the app would instantly deliver. This isn’t just a technological flourish; it’s a major leap in collaborative design, blending AI-powered ideation with real-time visual creation.
What’s more, the integration enables ChatGPT to suggest Figma when relevant, moving the platform beyond mere design and into the earliest phases of planning and innovation. Figma’s product manager, Luke Zhang, confirmed in a blog post that users can now generate FigJam diagrams from ChatGPT conversations without leaving the chat environment. This frictionless workflow could be a game-changer for teams working remotely or juggling multiple design tools (CNBC).
Investor Optimism: Figma’s Market Rally Explained
The stock market reaction was swift and decisive. Figma’s shares spiked up to 15.5% during intraday trading, settling at a robust 7-8% gain by the close. The rally marked Figma’s steepest climb since its July 2025 IPO, when it soared 250% in its debut and briefly hit a record high above $142. Monday’s surge pushed the stock from $53.46 to over $61 at its peak, before closing at $56.96 (Globely News). For many investors, the direct tie to OpenAI—widely considered the “kingmaker” of the AI sector—was reason enough to bet big. As OpenAI’s ChatGPT now boasts more than 800 million monthly users, Figma’s visibility and credibility are set to scale rapidly.
But the optimism runs deeper. By embedding itself early in the ChatGPT app ecosystem, Figma signals its intent to be more than a design tool. It’s positioning as an essential component in the AI-driven future of enterprise collaboration, a market that’s expanding as organizations seek smarter, more integrated workflows (Investopedia).
Industry Context: Competition, Partnerships, and the AI Boom
The excitement around Figma comes amid fierce competition. Adobe, a close rival, recently abandoned a $20 billion acquisition attempt due to regulatory hurdles, but continues to expand its own suite of AI-powered design tools. Both companies are racing to capture the fast-growing collaborative software market, where integration with leading AI platforms is increasingly seen as a strategic must-have.
OpenAI’s DevDay didn’t just benefit Figma. Other tech names like Expedia, Uber, and Coursera also saw bumps after being featured as launch partners for OpenAI’s Apps SDK. Notably, the overall tech sector rallied, propelling both the S&P 500 and Nasdaq Composite to new highs. OpenAI, though still private, has become a market mover in its own right, reportedly valued at over $500 billion after a recent secondary share sale (Investopedia).
For Figma, being an early partner in the ChatGPT app ecosystem brings a credibility boost that could pay dividends for years. The integration is seen as a strategic move to deepen its foothold in the lucrative enterprise collaboration space—where visual tools, AI, and seamless app workflows increasingly define productivity.
Risks and Realities: Is Figma Stock a Buy?
While the integration news is undeniably positive, analysts urge caution. Motley Fool’s Stock Advisor team, for example, didn’t include Figma in their latest “top 10 stocks to buy now” list, despite acknowledging its potential. The reasoning? Figma’s valuation, which now exceeds $28 billion, already reflects high growth expectations. Since its IPO, the stock has been on a roller coaster, surging and pulling back sharply in subsequent months.
Investors should weigh the potential for continued growth against the realities of competition and market volatility. The AI sector, while red-hot, has sparked concerns about a possible bubble. Figma’s ability to sustain its momentum will depend on how well it can translate headline partnerships into lasting enterprise adoption and revenue growth (The Globe and Mail, Motley Fool).
The Road Ahead: From Design Tool to AI-Driven Collaboration Hub
Looking forward, Figma’s prominence at DevDay has set expectations high. Its integration with ChatGPT is more than a technical upgrade—it’s a signal of intent, a move toward becoming a central hub for AI-powered collaboration. The company is ramping up its own generative AI tools and expanding the ways teams can work together, brainstorm, and execute ideas in real time.
Yet, as with any tech darling riding a wave of hype, the challenge will be to deliver consistent innovation and prove its value beyond the initial excitement. The integration with ChatGPT opens new growth channels, but competition is fierce and the pace of change is relentless.
Figma’s surge after OpenAI’s DevDay highlights how tightly technology stocks are now tied to AI breakthroughs and strategic partnerships. While the integration with ChatGPT gives Figma a powerful edge and a seat at the AI table, sustained investor confidence will hinge on the company’s ability to turn this visibility into enduring growth and market leadership. The story of Figma’s stock is a reminder: in today’s tech landscape, innovation and adaptability are as crucial as any single headline.

