Quick Read
- Oprah’s Favorite Things featured in GMA’s 2025 Deals & Steals holiday segment.
- Exclusive discounts include up to 57% off SALTOPIA Infused Sea Salts.
- Major retailers like Lowe’s and Michaels offer kitchen and home savings.
- Deals are available for a limited time and often sell out quickly.
- GMA’s curated picks are vetted by experts and celebrity curators.
Oprah’s Favorite Things Return: Holiday Shopping Kicks Off With GMA Deals & Steals
As the holiday season approaches, millions of Americans tune in to Good Morning America (GMA) for their annual guide to the year’s hottest gifts and biggest savings. In 2025, the ‘Deals & Steals’ segment is making waves again, this time featuring a curated selection from Oprah’s Favorite Things—a tradition that has become a trusted shopping compass for many households. Tory Johnson, GMA’s resident deals expert, joined Oprah Daily’s creative director Adam Glassman in a recent segment, showcasing the latest must-have items and how viewers can snag them for less (ABC News).
Exclusive Discounts: Infused Sea Salts, Kitchen Must-Haves, and More
This year’s list is more than just a collection of trending products—it’s a roadmap for smart spending. One of the standout offers is SALTOPIA Infused Sea Salts, which GMA reports are available at up to 57% off for a limited time. These gourmet salts, featured in the holiday gift guide, are a favorite for foodies and home cooks looking to elevate their meals without breaking the bank (Good Morning America).
But the savings don’t stop there. From innovative kitchen gadgets to cozy home essentials, GMA’s digital deals span major retailers like Lowe’s and Michaels, promising significant price cuts on everything from smart cookware to seasonal décor. According to GMA’s shopping editors, these discounts are timed to coincide with the peak holiday shopping rush, making it easier for viewers to cross names off their gift lists while keeping budgets in check.
How GMA’s Deals & Steals Shape Holiday Shopping Trends
The influence of GMA’s Deals & Steals segment reaches beyond TV screens. Over the years, it has become a trusted source for consumers seeking not just savings, but also assurance that what they’re buying has been vetted by experts. This year, the selection process involved collaboration between GMA’s team and Oprah Daily, ensuring that each item carries both quality and the potential for delight—whether you’re gifting a loved one or treating yourself.
Viewers are encouraged to act fast, as many deals are available for a short window and supplies can run out quickly. For those new to the segment, GMA provides clear instructions on how to access the discounts online, often with direct links and promo codes shared during the broadcast and on the show’s website. This streamlined approach has helped the segment stay relevant and user-friendly, even as shopping habits shift more toward digital platforms.
Shopping Smarter: Tips and Takeaways from This Year’s GMA Picks
If the holiday hustle feels overwhelming, GMA’s experts recommend prioritizing gifts that offer both utility and a touch of luxury. Items like infused sea salts or high-quality kitchen tools check both boxes, delivering a sense of indulgence without overspending. The show also highlights the importance of timing: many of the deepest discounts are tied to limited-time flash sales or exclusive GMA partnerships with brands.
Another notable trend this year is the focus on home improvement. With more people spending time at home, gifts that enhance everyday life—from smart lighting to plush throws—are topping wish lists. GMA’s editors emphasize the value of these picks, noting that the right deal can transform a simple purchase into a memorable holiday moment.
Why These Deals Matter: Beyond Price Tags and Promo Codes
For many viewers, the annual ‘Deals & Steals’ isn’t just about saving money. It’s a chance to connect with loved ones through thoughtful gifting, discover new brands, and make informed choices in a sea of holiday promotions. The partnership with Oprah’s Favorite Things adds an extra layer of credibility, as each item is selected not just for trendiness but for its potential to bring joy and utility.
In an era where consumers are bombarded with advertising, GMA’s approach stands out for its transparency and editorial rigor. Items are chosen through a combination of audience feedback, expert testing, and input from celebrity curators. That makes each deal more than just a markdown—it’s a recommendation you can trust.
Looking Ahead: The Future of Holiday Shopping on GMA
As digital shopping continues to grow, GMA’s Deals & Steals segment is evolving to meet viewers where they are. Interactive segments, real-time social media updates, and expanded online guides are all part of the show’s strategy to keep shoppers informed and engaged. The goal, according to GMA’s producers, is to help audiences make purchases that feel personal and meaningful—not just transactional.
Whether you’re searching for the perfect stocking stuffer or planning a full-scale home upgrade, this year’s lineup offers something for everyone. The show’s editors remind viewers to check back frequently, as new deals are added throughout the season and inventory changes rapidly.
From Oprah’s handpicked favorites to deep discounts on everyday essentials, GMA’s Deals & Steals for 2025 is more than a shopping list—it’s a window into the evolving landscape of holiday gifting, shaped by expert insight and a commitment to helping viewers shop smarter.
The convergence of celebrity curation, editorial expertise, and digital convenience in GMA’s Deals & Steals segment reflects a broader shift in how Americans approach holiday shopping—seeking value not just in price, but in trusted recommendations and the experience of discovery itself.