Joe Montana’s New Partnership Aids Bay Area Ahead of Super Bowl Return

Creator:

Joe Montana

Quick Read

  • Joe Montana partnered with Guinness for a charitable event with the SF-Marin Food Bank on February 5, 2026.
  • The partnership includes a limited-edition “Guinness Legends Lager,” inspired by Montana’s early career.
  • For every four-pack sold, Guinness will donate $5 to the SF-Marin Food Bank, up to $35,000.
  • Super Bowl LX is returning to the Bay Area, where Montana won Super Bowl XIX MVP in 1985.
  • Montana was a first-ballot Pro Football Hall of Famer in 2000, ranking 24th all-time in career passing yards.

SAN FRANCISCO (Azat TV) – Pro Football Hall of Famer Joe Montana has once again stepped into the spotlight, partnering with Guinness to launch a limited-edition beer and support the SF-Marin Food Bank. The initiative, announced February 5, 2026, comes just days before Super Bowl LX is set to return to the Bay Area, rekindling memories of Montana’s own storied Super Bowl victories in the region.

Montana, a legendary figure in San Francisco sports, joined forces with the iconic beer brand for a hands-on volunteer event at the SF-Marin Food Bank, helping to prepare hundreds of meals for local residents. This act of service is part of the Guinness Gives Back program, a national platform focused on community impact and local partnerships. According to Guinness, Montana embodies the authenticity and commitment to community that the program champions.

Montana’s Charitable Endeavor with Guinness

The partnership extends beyond volunteering, with the release of ‘Guinness Legends Lager,’ a highly limited-edition Pale Wheat Lager developed in close collaboration with Montana himself. The inspiration for this new brew stems from a cherished memory from Montana’s playing career: a team trip to Germany in the early 1990s, where he first discovered wheat beers and experienced the camaraderie of sharing pints with teammates. He described the process of working with the brewers to recreate that moment as ‘incredibly meaningful,’ aiming for an approachable, easy-drinking beer at 4.3% ABV.

Guinness Legends Lager is now available in limited quantities in the San Francisco area, retailing for a suggested price of $19.99 per four-pack. It can also be found at Guinness Open Gate Brewery locations in Chicago and Baltimore, while supplies last. A significant charitable component is tied to the beer’s sales: for every four-pack sold, Guinness will donate $5 to the SF-Marin Food Bank, with a goal of contributing up to $35,000 to support critical food security efforts across Northern California through the Guinness Gives Back initiative.

Super Bowl Legacy and Bay Area Connections

The timing of Montana’s current philanthropic efforts is particularly resonant as Super Bowl LX prepares to take place in the Bay Area, specifically at Levi’s Stadium. This marks the third time the region has hosted the NFL’s championship game. The Mercury News reported that one of the most memorable previous Bay Area Super Bowls was Super Bowl XIX, held on January 20, 1985, at Stanford Stadium. In that game, Joe Montana led the San Francisco 49ers to a commanding 38-16 victory over the Miami Dolphins, securing the franchise’s second Lombardi Trophy.

Montana’s performance in Super Bowl XIX earned him the Most Valuable Player award. He completed 24 of 35 passes for an impressive 331 yards and added 59 rushing yards on five scrambles. Roger Craig also contributed significantly, with 58 rushing yards, 77 receiving yards on seven catches, and three total touchdowns. Under the leadership of coach Bill Walsh, the 49ers finished that season with an 18-1 record, cementing their place in NFL history.

Hall of Fame Quarterback’s Enduring Impact

Beyond his Super Bowl heroics, Joe Montana holds a distinguished place in professional football history. He was inducted into the Pro Football Hall of Fame in 2000 as a first-ballot selection, a testament to his exceptional career. According to Saints Wire, Montana is one of only 11 first-ballot Hall of Fame quarterbacks chosen since 1990, marking him as a truly elite player of the modern era. His career passing yards total 40,551, placing him 24th all-time among NFL quarterbacks.

Montana’s legacy is often highlighted alongside other legendary passers such as Dan Fouts, Jim Kelly, John Elway, Dan Marino, and Steve Young, all of whom also achieved first-ballot Hall of Fame status. His consistent excellence and ability to perform under pressure have ensured his enduring influence on the game, long after his playing days concluded.

Joe Montana’s continued engagement with the community, particularly through initiatives like the Guinness partnership, demonstrates how legendary athletes can leverage their platforms to make a tangible impact, reinforcing their iconic status both on and off the field.

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