Quick Read
- Kai Trump, granddaughter of Donald Trump, signed a NIL deal with Accelerator Active Energy.
- She joins athletes like Livvy Dunne and Travis Kelce as an equity partner.
- Kai has over 6 million social media followers and a growing presence in golf.
- The 18-year-old is committed to the University of Miami for golf.
- Her NIL deal reflects the evolving landscape of athlete endorsements.
Kai Trump, the 18-year-old granddaughter of $1 Donald Trump, has once again made headlines by securing a high-profile Name, Image, and Likeness (NIL) deal with Accelerator Active Energy. The partnership, announced on July 15, 2025, sees Trump joining a roster of celebrated athletes, including former LSU gymnast Livvy Dunne and NFL star Travis Kelce, as an equity partner for the sugar-free energy drink brand. This latest achievement underscores her growing influence both on and off the golf course.
Joining Forces with Accelerator Active Energy
On Monday, Kai Trump officially unveiled her partnership with Accelerator Active Energy through a creative announcement video filmed at Trump International Golf Club in West Palm Beach, Florida. The University of Miami golf commit also appeared on Fox & Friends to discuss the deal and her grandfather’s enduring influence on her athletic journey. “He really just taught me to keep on fighting and keep on practicing,” she shared during the interview, emphasizing their shared passion for golf.
The NIL deal positions Trump alongside some of the biggest names in sports, such as Livvy Dunne, known for her gymnastics prowess, and Travis Kelce, a two-time Super Bowl champion. As noted by Golfweek, Trump’s collaboration with Accelerator Active Energy marks a significant milestone in her burgeoning career, leveraging her social media following of over 6 million to amplify the brand’s visibility.
A Rising Star in Golf and Social Media
Kai Trump’s meteoric rise in the sports world is paralleled by her social media success. In addition to her NIL deal with Accelerator Active Energy, she signed an endorsement agreement with TaylorMade in February 2025. Trump’s YouTube channel, boasting 1.7 million subscribers, offers a glimpse into her multifaceted life, featuring videos where she shares golf tips, cooks with her mother, and reflects on her unique experiences growing up in the Trump family, including behind-the-scenes looks at the White House.
Currently a senior at the Benjamin School in Palm Beach, Florida, Trump has consistently excelled on the golf course, leading her high school team to numerous victories. Her commitment to the University of Miami further solidifies her intention to pursue golf at a collegiate level while maintaining her growing brand as a digital influencer.
The Broader NIL Landscape
Trump’s NIL deal comes at a time when student-athletes across the United States are capitalizing on the NCAA’s 2021 decision to allow them to profit from their name, image, and likeness. The move has opened doors for young athletes like Trump to secure lucrative partnerships, often rivaling those of professional players. As noted by Fox News, the inclusion of equity stakes in NIL agreements, such as Trump’s partnership with Accelerator Active Energy, represents a new frontier in athlete endorsement deals.
Trump’s ability to navigate this evolving landscape is further enhanced by her management under GSE Worldwide, an agency that also represents golf luminaries like Bryson DeChambeau and Lexi Thompson. The agency’s expertise ensures that Trump’s brand continues to align with her personal values and professional aspirations.
Family Legacy and Public Perception
Kai Trump’s association with the Trump name brings both opportunities and challenges. Her grandfather, Donald Trump, remains a polarizing figure in American politics, which inevitably influences public perception of Kai’s achievements. However, the young athlete appears determined to carve out her own identity, leveraging her talents and charisma to make a mark in the sports and entertainment industries.
Critics, such as those highlighted by The List, have scrutinized her recent promotional content, calling it “low energy.” Despite this, Trump’s growing fan base and strategic partnerships suggest that she is well on her way to establishing herself as a formidable presence in the NIL and sports marketing arenas.
As Kai Trump continues to balance her roles as a golfer, influencer, and brand ambassador, her journey serves as a testament to the opportunities and challenges of modern-day sports stardom.