Quick Read
- LaRussell performed at the BET Super Bowl Soulful Celebration, which aired on February 7, 2026.
- He opened the Super Bowl LX Tailgate Concert on February 8, 2026.
- LaRussell is set to headline the KASSO FEST SKATE & SOUND festival in Long Beach.
- KASSO FEST is a two-day event blending live music and skateboarding culture, organized by TBS TELEVISION, INC.
- Other performers at the Super Bowl Soulful Celebration included Pastor Mike Jr., Lalah Hathaway, and Miles Minnick.
LOS ANGELES (Azat TV) – Indie rapper LaRussell has captured significant attention with a series of high-profile performances, notably appearing at the BET Super Bowl Soulful Celebration and opening the Super Bowl LX Tailgate Concert this past weekend. His momentum continues as he is now set to headline the KASSO FEST SKATE & SOUND festival in Long Beach, signaling a notable surge in his career visibility across both mainstream and cultural event platforms.
LaRussell’s Super Bowl Weekend Appearances
LaRussell was a featured performer at the 27th annual Super Bowl Soulful Celebration, an NFL-sanctioned inspirational event that premiered on BET on Saturday, February 7. Hosted by NFL MVP and broadcaster Cam Newton, the special carried the theme “Go Higher” and showcased a blend of faith, football, and culture through music and tribute. LaRussell shared the stage with Grammy-winning artists Pastor Mike Jr. and Lalah Hathaway, Christian hip-hop artist Miles Minnick, American Idol winner Jamal Roberts, the NFL Players Choir, and the South Carolina State University Marching 101 band.
A highlight of the celebration, which featured curated segments filmed during Super Bowl week festivities in Los Angeles and San Francisco, included a collaborative performance between LaRussell and Miles Minnick. Beyond his appearance on the BET special, LaRussell also took on the role of opener for the Super Bowl LX Tailgate Concert on Sunday, February 8, further amplifying his exposure during one of the biggest weekends in American sports. Melanie Few, founder and executive producer of the annual event, stated that this year’s refreshed format allowed for ‘deeper storytelling, intimate performances and meaningful moments of reflection,’ aiming to honor impactful voices and the spirit of community, as reported by Billboard.
KASSO FEST SKATE & SOUND Features LaRussell
Following his national television and major sporting event appearances, LaRussell is poised to headline the KASSO FEST SKATE & SOUND in Long Beach. This two-day festival, which blends live music with skateboarding culture, is organized by KASSO, a concept developed by TBS TELEVISION, INC., known for global shows like American Ninja Warrior. LaRussell is scheduled to take center stage on Saturday, bringing his hip-hop and rap energy to the skate community, with EARTHGANG closing out the festival on Sunday.
The KASSO FEST is designed to celebrate creativity and movement, showcasing the latest in skate culture while featuring elite skaters from around the globe. Notable participants include Leo Romero, Greyson Fletcher, Cordano Russell, Tom Schaar, Gavin Bottger, Taylor Kirby, Jiro Platt, Dashawn Jordan, Hayate Kamimura, Ren Suematsu, Jamie Foy, and Jaws. This event underscores a growing trend of integrating diverse cultural elements, providing a unique platform for artists like LaRussell to connect with varied audiences.
Bridging Music and Skate Culture in Long Beach
The KASSO FEST SKATE & SOUND aims to cement itself as a new era cultural experience by blending the intersections of skate, sound, and street culture. The festival brings together live music and elite skaters for a culture-forward celebration of skateboarding in Long Beach, as detailed by PRWeb. Tickets for the event are available online, with special pricing options including premium parking for VIP buyers and a 15% discount for purchases of five or more tickets.
The involvement of TBS TELEVISION, INC. through its KASSO concept, which also includes a skateboarding-meets-physical game show experience, highlights a strategic effort to promote skate culture and the arts on a broader scale. For LaRussell, headlining such an event, especially immediately after his Super Bowl weekend engagements, signifies a strategic expansion of his reach into diverse cultural landscapes, from traditional music and sports entertainment to the vibrant world of action sports and street culture.
LaRussell’s back-to-back high-profile engagements at the Super Bowl celebrations and the KASSO FEST underscore a significant moment in his career, demonstrating a strategic expansion of his brand and an increasing ability to cross over into different entertainment and cultural spheres.