The all-new 2024 Lexus GX 550 has been crowned the SUV of Texas by the Texas Auto Writers Association (TAWA) at their 31st annual Texas Truck Rodeo. This prestigious award highlights the vehicle’s exceptional blend of off-road capability, luxury, and advanced technology, solidifying its position as a top contender in the competitive SUV market.
The third-generation Lexus GX 550 boasts a twin-turbocharged 3.4L V6 engine, delivering an impressive 349 horsepower and 479 lb.-ft. of torque. This represents a 16% improvement in horsepower over its predecessor, while also achieving an enhanced 21 MPG highway fuel economy. The GX 550 is available in six distinct grades: Premium, Premium+, Luxury, Luxury+, and the new Overtrail and Overtrail+ variants, catering to a wide range of consumer preferences.
The Overtrail and Overtrail+ grades, designed for adventure enthusiasts, come equipped with 33-inch All-Terrain tires and 18-inch wheels, ensuring superior off-road performance. Full-Time 4WD is standard across all models, providing consistent responsiveness across diverse terrains.
In addition to the top honor of SUV of Texas, the Lexus GX 550 also secured the Midsize SUV of Texas award. Toyota’s Wireless Trailer Camera and Safety Sense 3.0/Lexus Safety System+ 3.0 received technical awards for Best Towing Technology and Best Driver Assist or Safety Feature, respectively.
Cynthia Tenhouse, Vice President of Lexus Marketing, emphasized the GX 550’s versatility, stating, “The GX 550 is a testament to the perfect blend of off-road capability and sophisticated luxury. It offers drivers the durability and reliability they need in everyday life, while inspiring them to take their next adventure both on and off the trail.”
The Texas Truck Rodeo, held at Eagles Canyon Raceway in Decatur, Texas, brought together automotive journalists to evaluate the latest trucks and SUVs from leading manufacturers. Vehicles were assessed based on interior, exterior, value, performance, and personal appeal.
TAWA President Cory Fourniquet praised the GX 550, noting, “The SUV of Texas award is prestigious and competitive, and the Lexus GX was a huge hit at the Truck Rodeo. The GX impressed our members with its luxury, technology, and off-road capability.”
The Lexus GX 550’s recognition at the Texas Truck Rodeo underscores its position as a leader in the luxury SUV segment, combining cutting-edge technology, robust performance, and refined design. For more information on the Lexus GX 550, visit the Lexus Newsroom.
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