Margot Robbie Redefines the Art of the Press Tour

Margot Robbie has once again proven why she reigns supreme as Hollywood’s queen of the press tour. With the promotional circuit for her latest film, A Big Bold Beautiful Journey, Robbie has elevated the concept of the press tour wardrobe into a masterclass of storytelling through fashion. While her Barbie press tour leaned heavily on method dressing to embody the iconic doll, this time Robbie and her stylist, Andrew Mukamal, have shifted gears. The focus is now on Robbie herself—her tastes, her origins, and her impeccable ability to balance the vintage with the contemporary.

From Barbiecore to Bold Elegance

For fans of Robbie, her sartorial journey is almost as exciting as the films she promotes. During the Barbie press tour, she brought Mattel’s iconic doll to life, creating a visual narrative that captured imaginations worldwide. But with A Big Bold Beautiful Journey, Robbie is telling a different story—one that celebrates her personal evolution. From a sculptural Stella McCartney LBD to rare archival pieces by Mugler and Phoebe Philo, Robbie’s wardrobe is a carefully curated blend of high-fashion artistry and deeply personal touches.

Her look at the London premiere stole the spotlight. Wearing an ethereal Armani Privé gown, Robbie left the audience breathless. The sheer tulle creation, intricately adorned with hand-applied beadwork in floral and paisley motifs, was nothing short of a masterpiece. With its open back framed by delicate straps and a jewel-like pendant, the gown was a study in understated drama. Robbie paired it with diamond earrings and silver sandals, letting the gown speak volumes.

A Journey Through the Archives

Robbie’s love for vintage has been a recurring theme on this tour. At the London photocall, she donned a nude set from Thierry Mugler’s Fall 1998 collection, featuring a subtle cone-shaped bralette and a high-slit skirt. In New York, she stunned in another Mugler archival piece, this time from the Spring 1998 Haute Couture collection. These choices not only reflect her appreciation for timeless fashion but also highlight her ability to make history feel modern.

Beyond Mugler, Robbie has also showcased her affinity for Phoebe Philo’s designs. On September 16, she stepped out in a head-to-toe ensemble from Philo’s eponymous label, including a cut-out blazer paired with clog-style platforms. It was a daring yet sophisticated take on business casual, demonstrating Robbie’s knack for blending playfulness with professionalism.

Homage to Hometown Heroes

Robbie’s Australian roots are evident in her wardrobe choices as well. She has consistently championed local designers, including Christopher Esber. One standout look was a tobacco-toned strapless bustier paired with a matching suede midi skirt from Esber’s Resort 2026 collection. The earthy palette and minimalist design were a nod to Robbie’s natural elegance and her connection to homegrown talent.

In another look, she revisited Esber’s sheer silk charcoal maxi dress, showcasing her ability to reimagine past pieces in fresh, exciting ways. These choices not only highlight her loyalty to Australian designers but also underscore her commitment to sustainable fashion practices by re-wearing and reinterpreting garments.

Fashion as a Narrative

Robbie’s press tour wardrobe isn’t just a collection of beautiful outfits; it’s a carefully constructed narrative. Each look tells a story, whether it’s a nod to her Australian heritage, a tribute to fashion history, or a bold statement about her evolving identity as a Hollywood icon. This approach elevates the press tour from a promotional obligation to an art form, making Robbie’s appearances as compelling as the films she’s promoting.

While the reviews for A Big Bold Beautiful Journey have been mixed, with some critics calling it a “cloying misfire,” Robbie’s presence remains a highlight. Her performance, paired with her sartorial choices, ensures that she continues to dominate the cultural conversation. Whether she’s on the red carpet or walking the streets of New York, Robbie commands attention, proving that she’s not just an actress but a true fashion icon.

Margot Robbie’s ability to intertwine fashion with storytelling sets her apart in Hollywood. She’s not just promoting a film; she’s creating an experience, one outfit at a time.