Quick Read
- KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack launches for pre-order November 12 on Mattel Creations.
- Set includes Rumi, Mira, and Zoey in finale outfits with weapons and certificate of authenticity.
- Retail price is $150; shipping begins Fall 2026.
- KPop Demon Hunters animated film broke Netflix records with over 325 million views.
- Partnership with Mattel, Netflix, and Hasbro aims to expand fan merchandise.
KPop Demon Hunters Dolls: The Global Fandom Gets Its Wish
When pop culture meets fantasy, the result can electrify audiences across continents. That’s exactly what happened with KPop Demon Hunters, the animated film that stormed Netflix and captured millions of imaginations. Now, thanks to an unprecedented partnership between Mattel, Netflix, and Hasbro, fans will finally get their hands on the official KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack—a collectible set that’s as much a cultural artifact as it is a toy.
Netflix’s Blockbuster Sets the Stage
Debuting in June, KPop Demon Hunters quickly became a streaming juggernaut. With an astonishing 325.1 million views and 541.8 million viewing hours, it shot to the top of Netflix’s Top 10 Most Popular Global Movies list. Its premise? A trio of glamorous KPop idols—Rumi, Mira, and Zoey—who moonlight as demon hunters, battling supernatural forces (and even a rival demon-disguised boy band) in a neon-lit world that blends music, mythology, and high-stakes adventure.
Voiced by Arden Cho, May Hong, and Ji-young Yoo, the heroines have become icons for a new generation. The film’s direction, helmed by Maggie Kang and Chris Appelhans and produced by Sony Pictures Animation, ensured a dynamic mix of action, humor, and heart. With a sequel already slated for 2029, the franchise’s momentum shows no signs of slowing down.
Mattel’s HUNTR/X Dolls: Details, Pre-Sale, and What Makes Them Special
For months, fans have flooded social media with requests for official merchandise. The answer comes in the form of the KPop Demon Hunters HUNTR/X Fashion Doll 3-Pack, launching for pre-order on November 12 exclusively via the Mattel Creations website. Priced at $150, the set includes Rumi, Mira, and Zoey in their finale outfits—each doll meticulously designed with detailed weapons, luxurious fabrics, and an authentic certificate of authenticity.
The dolls aren’t just playthings; they’re a celebration of the film’s aesthetic and story. From Rumi’s fierce attitude to Zoey’s quiet resolve, each figurine embodies the qualities that made these characters unforgettable. Fans will have to wait until Fall 2026 for shipping, making the pre-order a moment of anticipation and exclusivity.
Behind the scenes, the collaboration between Mattel, Netflix, and Hasbro signals a shift in how entertainment and merchandising intersect. Marian Lee, Netflix’s Chief Marketing Officer, captured the excitement: “HUNTR/X showed us that a truly great trio is more than the sum of its parts.” Her words echo the fan sentiment—these dolls are a tangible link to the universe they love.
Why the HUNTR/X Dolls Matter: Representation, Fandom, and Industry Trends
In a landscape where fandoms drive trends, the KPop Demon Hunters dolls stand out for several reasons. First, they spotlight Asian representation in mainstream media, both in character design and voice casting. Second, the series’ fusion of KPop culture and supernatural storytelling appeals to audiences far beyond traditional animation fans, bridging generational and geographic divides.
The dolls themselves reflect this spirit. Their costumes are more than fabric—they’re symbols of empowerment and individuality. Their weapons aren’t just accessories—they’re reminders of the battles these characters fought on screen. For collectors, the set offers not just nostalgia but a piece of pop culture history.
This launch also marks a strategic evolution in how studios approach merchandise. Rather than a generic line of toys, the HUNTR/X dolls are crafted as premium collectibles, complete with certificates and high-end materials. The partnership with Hasbro further underscores the growing importance of cross-industry collaborations in meeting fan demand.
What’s Next for KPop Demon Hunters?
The future looks bright for the franchise. With a sequel confirmed for release in 2029, the story of Rumi, Mira, and Zoey is far from over. The dolls’ arrival is just the beginning of a broader wave of merchandise, games, and interactive experiences that will deepen fan engagement.
For Mattel, the HUNTR/X set is more than a product—it’s a statement. As entertainment and consumer culture continue to merge, fans are increasingly invited to play an active role in the worlds they love. Whether you’re a collector, a parent, or a KPop aficionado, these dolls promise to be both a keepsake and a conversation starter.
In the end, the KPop Demon Hunters dolls aren’t just about fandom—they’re about connection. They represent the dreams and stories that unite viewers across borders and backgrounds, and their arrival marks a new chapter in the ongoing evolution of pop culture.
The release of the KPop Demon Hunters HUNTR/X dolls marks a pivotal moment for entertainment merchandising, where fan demand, representation, and industry innovation converge. By transforming beloved screen characters into premium collectibles, Mattel, Netflix, and Hasbro are setting new standards for how franchises engage their audiences—and redefining what it means to bring fantasy into reality.