Quick Read
- Rauw Alejandro performed a mash-up of songs from ‘Cosa Nuestra’ and ‘Capitulo 0’ at the Latin Grammys 2025.
- ‘Cosa Nuestra’ was nominated for Album of the Year, while ‘Baja Pa’ Acá’ was up for Best Reggaeton Performance.
- Alejandro’s performance featured bomba drums, vejigantes, and dancers, celebrating Puerto Rican heritage.
- He previously won Latin Grammys for Best Urban Fusion/Performance and Album of the Year (with Rosalía).
- Bad Bunny won Album of the Year for ‘DeBÍ TiRAR MáS FOToS.’
Rauw Alejandro’s Electrifying Tribute to Puerto Rico at the 2025 Latin Grammys
The MGM Grand Garden Arena in Las Vegas was buzzing with energy as Latin music’s brightest stars gathered for the 26th annual Latin Grammy Awards. Among the night’s most memorable performances, Rauw Alejandro’s set stood out—not just for its musicality, but for its powerful homage to Puerto Rican culture.
‘Cosa Nuestra’: A Cultural Mash-Up on the Biggest Stage
As the lights dimmed, Rauw Alejandro took the stage surrounded by dancers, bomba drums, and the iconic vejigantes masks—a visual celebration of Puerto Rico’s vibrant traditions. He launched into “Khe?”—the saxy, sultry opener from his nominated album Cosa Nuestra. What followed was a seamless blend of old and new: “Carita Linda,” the opening track from Capitulo 0, brought the crowd into a rhythmic trance, its roots deep in the island’s musical heritage.
Moving fluidly between “Silencio” and “Falsedad” from Cosa Nuestra, Alejandro’s set was more than a concert—it was a living, breathing tapestry of his homeland’s soundscape. The performance echoed the spirit of Puerto Rico, bridging bomba rhythms with modern reggaeton, and painting a picture that was both nostalgic and forward-thinking.
Nominated for Album of the Year: ‘Cosa Nuestra’ in the Spotlight
Released in November 2024, Cosa Nuestra marked a new chapter for Rauw Alejandro. The 18-track album, which he calls “the best tour of my career,” earned him a coveted nomination for Album of the Year—a category that included heavyweights like Bad Bunny (DeBÍ TiRAR MáS FOToS), Gloria Estefan (Raíces), and Natalia Lafourcade (Cancionera).
While Bad Bunny ultimately took home the prize for Album of the Year (People), Alejandro’s nomination underscored his growing influence in the Latin music world. His track “Baja Pa’ Acá,” featuring reggaeton legends Alexis & Fido, was also up for Best Reggaeton Performance, further cementing his versatility as an artist.
A Journey Through Rauw Alejandro’s Latin Grammy Legacy
At 32, Rauw Alejandro is no stranger to the Latin Grammys. He first captured attention in 2021, winning Best Urban Fusion/Performance for “Tattoo (Remix)” with Camilo. A year later, his collaboration on Rosalía’s Motomami earned him the prestigious Album of the Year award. Fast-forward to 2025, and Alejandro is not only a seasoned performer but a cultural ambassador, channeling the soul of Puerto Rico into every beat.
Global Impact: Bridging Generations and Genres
During the red carpet, Alejandro described his Cosa Nuestra tour as a career highlight. The album’s fusion of styles—collaborations with Wisin, De La Rose, Saso, Ayra Starr, and Mon Laferte—reflects Latin music’s expanding global reach. CEO of the Latin Recording Academy, Manuel Abud, commented, “The impact of Latin music continues to grow on a global level, and all of the nominated artists encompass its diversity and richness while continuing to preserve the iconic sounds that make our music unique.”
Indeed, Alejandro’s performance captured this spirit: merging Puerto Rican folklore with urban pop, making tradition accessible to younger generations, and connecting audiences across continents.
The Night’s Standout Moments: Beyond Competition
Though the headlines focused on winners and nominees, Alejandro’s set was a reminder that music is about more than trophies—it’s about storytelling, roots, and shared identity. The Latin Grammys 2025 saw other unforgettable moments: Karol G’s emotional speech after winning Song of the Year for “Si Antes Te Hubiera Conocido” (USA Today), Bad Bunny’s energetic stage presence, and cross-generational collaborations that showcased Latin music’s evolving landscape.
But Alejandro’s homage to Puerto Rico lingered in the air, resonating with anyone who’s ever felt pride in their heritage or the urge to reinvent tradition.
Looking Forward: Rauw Alejandro’s Creative Evolution
Following his Grammys appearance, Alejandro released a short film for “Besito En La Frente,” shot entirely on iPhone—a testament to his willingness to experiment and push creative boundaries. As Latin music continues to diversify, artists like Alejandro are at the forefront, blending genres and narratives, and bringing fresh perspectives to the global stage.
The future looks bright for Rauw Alejandro. Whether he’s fusing bomba with reggaeton or collaborating with international stars, his artistry remains rooted in authenticity and innovation.
Rauw Alejandro’s 2025 Latin Grammys performance was more than a showcase—it was a bridge between past and future, tradition and reinvention. By honoring Puerto Rico’s musical legacy while embracing contemporary sounds, Alejandro demonstrated that true artistry lies in both remembering and reimagining. His journey is a testament to Latin music’s power to unite, inspire, and evolve.