Quick Read
- Rogers Communications unveiled the ‘Great Canadian Jersey’ design on January 26, 2026.
- The jersey was designed by former OHL player and fashion designer Cameron Lizotte.
- It features patches from all seven Canadian NHL teams, various minor leagues, and amateur hockey teams.
- Notable contributions include jerseys from Marie Philip-Poulin (PWHL) and Sarah Nurse (minor league).
- Five unique versions of the jersey will be worn by Canada’s top players as a symbol of national pride.
TORONTO (Azat TV) – Rogers Communications has officially unveiled the final design for its highly anticipated ‘Great Canadian Jersey,’ a unique artistic creation intended to symbolize the unifying power of hockey across Canada. Revealed on Monday, January 26, 2026, the jersey, designed by former OHL player and fashion designer Cameron Lizotte, integrates elements from professional, minor, and amateur leagues, celebrating the sport’s deep roots in Canadian identity.
The initiative, which saw contributions from hockey fans nationwide, aims to visually represent how the sport connects Canadians from coast to coast. The final design is a collage of patches and emblems, creating a rich tapestry of the country’s diverse hockey landscape.
A Tapestry of Canadian Hockey
The ‘Great Canadian Jersey’ intricately weaves together various facets of Canadian hockey, featuring patches from all seven Canadian National Hockey League (NHL) teams. Beyond professional leagues, the design incorporates emblems from numerous minor league hockey teams, women’s and girl’s hockey teams, as well as local beer league and old timer’s hockey teams, reflecting the sport’s widespread participation at all levels.
Notable contributions to the jersey included a PWHL jersey donated by Montreal Victoire forward Marie Philip-Poulin, and a minor league Ancaster Avalanche jersey from Sarah Nurse, highlighting the involvement of prominent figures in women’s hockey.
Design Rooted in Collaboration and Storytelling
Cameron Lizotte, the visionary behind the jersey’s design, emphasized the collaborative nature of the project. “The design process for The Great Canadian Jersey was rooted in collaboration and storytelling, and the pride we all share in our game,” Lizotte stated in a press release. He added, “Every stitch is intentional, and every patch has meaning. Together, with representation from every province and territory, the jersey is a symbol of unity and a single expression of Canadian identity.”
Lizotte created five unique versions of the sweater, each embodying the collective spirit of Canadian hockey. These distinct jerseys are slated to be worn by Canada’s top players in the coming weeks, serving as a prominent symbol of national pride during upcoming events.
Promoting National Pride and Connection
Terrie Tweddle, Chief Brand and Communications Officer at Rogers, underscored the company’s vision for the project. “The Great Canadian Jersey is an artistic celebration of how hockey connects Canadians,” Tweddle said in the press release. “We’re grateful to fans across the country who donated a jersey from their own collection to show their pride for our game.”
The project serves as a testament to the enduring cultural significance of hockey in Canada, transcending professional sports to encompass community and identity. By bringing together diverse elements of the sport, Rogers and its partners aim to reinforce a shared national narrative through the universal language of hockey.
The unveiling of the ‘Great Canadian Jersey’ marks a significant cultural moment, leveraging the widespread appeal of hockey to foster a tangible symbol of national unity and collective identity in Canada.