Quick Read
- Susanna Reid wore a waist-cinching printed dress from Coast on Good Morning Britain’s December 8 episode.
- The dress is currently 40% off, now priced at £89.40, but sizes are selling out rapidly.
- The design blends modern abstract print with a classic silhouette and adjustable belt.
- Alternatives from Phase Eight and Karen Millen are also on sale, offering similar styles.
- Susanna’s fashion choices highlight accessible elegance and inspire viewers across the UK.
Susanna Reid’s Latest GMB Look: Style Meets Accessibility
On the brisk morning of December 8, viewers tuning in to Good Morning Britain found themselves captivated by more than the latest headlines. Susanna Reid, one of the show’s leading presenters, stepped out in a dress that seemed to marry classic sophistication with a flash of modern flair—a look that’s quickly become the talk of social media and style circles alike.
Reid’s choice for the day was Coast’s Short Sleeve Jacquard Shirt Dress, a piece that strikes a careful balance between timeless and contemporary. The dress features a bold blue and silver abstract print, lending it an air of modernity, while the jacquard fabric adds a luxe texture that elevates the whole ensemble. A midi-length A-line skirt, paired with a coordinating adjustable waist belt, gives the wearer the flexibility to accentuate their silhouette in a way that’s both flattering and practical.
And it’s not just the print or the cut that caught viewers’ eyes. The short puff sleeves inject a playful note, balancing the fullness of the skirt, while the collared neckline keeps things smart and versatile. It’s a design that feels equally at home at a wedding, a formal evening, or even the office during the festive season. As Mirror notes, swapping out heels for loafers or boots, and adding a longline coat and oversized tote, can transform the dress into a work-ready staple.
Major Discount Drives Demand
Fashion buzz aside, what’s fueling the current frenzy is a hefty discount. Coast has marked the dress down by 40%, dropping the price from £149 to £89.40—a nearly £60 savings. The result? A rapid sell-out in several sizes. As of the report, sizes 14, 16, and 18 were already out of stock, with only sizes eight, 10, and 12 left for those quick enough to grab them. For shoppers with a playful side, Coast’s purple version offers more availability and a vibrant twist perfect for holiday parties.
Susanna’s dress isn’t the only showstopper making waves among Good Morning Britain presenters. Charlotte Hawkins, another host, recently showcased a ‘bold and classy’ midi dress that’s become a favorite for office Christmas parties. The show’s lineup seems to be setting a seasonal trend, with viewers eager to emulate the presenters’ polished, yet approachable looks.
Alternatives for Every Style and Occasion
For those unable to nab the Coast dress, the fashion world hasn’t left them empty-handed. Phase Eight’s Mandi Abstract Shirt Dress offers a similar silhouette and style, now on sale for £79 (down from £139). Its light beige and cream palette makes it an ideal choice for warmer months and holidays, with sizes ranging from six to 26—including a petite option.
Meanwhile, Karen Millen’s Georgette Belted Blur Print Woven Shirt Dress presents another festive alternative. With a bold red hue, voluminous long sleeves, and a flowing midi skirt, it’s a striking pick for Christmas gatherings. At £69.30 (marked down from £99), it’s both affordable and statement-making.
Why Susanna Reid’s Style Resonates
What is it about Susanna Reid’s wardrobe choices that consistently spark conversation? For many viewers, it’s the effortless way she blends elegance with wearability. Her outfits are never out of reach for the everyday consumer, and she’s known for selecting pieces that flatter a range of body types and work across multiple settings. The current Coast dress, with its adjustable belt and classic lines, is a testament to this ethos. It’s a reminder that dressing well need not be exclusive, or reserved for special occasions alone.
As the holiday season unfolds, the rush for standout looks—whether for office parties, family gatherings, or formal evenings—continues. Reid’s appearance on GMB and the buzz surrounding her dress reflect a wider trend: viewers are increasingly interested in fashion that’s both aspirational and accessible. The fast sell-out of the Coast dress underscores how quickly such opportunities can vanish, making the hunt for alternatives all the more relevant.
For now, those who missed out on the original can find solace in the fact that the market is brimming with similar styles at comparable price points. Whether opting for the playful purple version at Coast, the understated elegance of Phase Eight, or the festive drama of Karen Millen, the options are as varied as the occasions they’re meant for.
Ultimately, Susanna Reid’s latest fashion moment on Good Morning Britain is more than a fleeting trend—it’s a case study in how television personalities can influence retail, inspire audiences, and democratize style. The conversation, it seems, is only just beginning.
Susanna Reid’s sartorial choices continue to set the tone for accessible elegance on British television, reminding viewers that style is not just about exclusivity, but about finding pieces that empower confidence and versatility—at prices that welcome everyone to join in.