Media Strategy
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Strategic Interruption: Analyzing ABC’s Decision to Bench ‘High Potential’ Until 2027
ABC has made the bold institutional decision to hold its #1 scripted series, ‘High Potential,’ until the 2027 midseason, prioritizing broadcast continuity over immediate fall ratings.
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SiriusXM Canada Shifts Strategy Toward Exclusive Talent Access
SiriusXM Canada is enhancing its offerings with exclusive interviews and behind-the-scenes access to top talent like Jack Antonoff and Adam Scott.