TikTok is further solidifying its position as a music discovery powerhouse by introducing a “Share to TikTok” feature that enables users to seamlessly share tracks from Spotify and Apple Music directly to the video-sharing platform. This new integration allows users to share a variety of content, including songs, albums, and playlists, to their TikTok feeds, Stories, or direct messages. The shared content will link back to the respective music streaming service, facilitating a smooth transition between the apps and encouraging further engagement with the music.
This feature builds on TikTok’s existing influence on the music industry. The app has already become a significant driver of music trends and chart rankings, with songs that gain traction on TikTok often finding their way onto Billboard charts and Spotify’s Viral 50 playlist. Studies indicate that a large portion of TikTok users actively seek out music they discover on the platform.
Previously, TikTok experimented with launching its own music streaming service, TikTok Music, in a few select markets. However, the company decided to shut down this initiative in September, signaling a shift away from direct competition with established streaming giants like Spotify and Apple Music.
Instead, TikTok is focusing on enhancing music discovery within its own ecosystem. The “Share to TikTok” feature, along with the previously introduced “Add to Music App” feature, allows for a more fluid exchange between TikTok and music streaming services. These integrations benefit both parties involved. TikTok solidifies its role as a key player in the music discovery landscape, while music streaming services gain access to TikTok’s vast and engaged user base, potentially driving increased streams and subscriptions.
This partnership could also help to alleviate any potential tensions between TikTok and music streaming services that may have perceived TikTok Music as a threat. By actively driving traffic to and from streaming platforms, TikTok is positioning itself as a collaborative partner rather than a competitor.
This latest move underscores TikTok’s commitment to supporting music discovery and artist promotion in collaboration with established music streaming services. By bridging the gap between these platforms, TikTok is creating new avenues for creative expression for users and creators while also providing artists, podcasters, and authors with additional opportunities to connect with their audiences.