Quick Read
- Walmart’s Black Friday 2025 sale spans three events: Early Black Friday (Nov 14–16), Main Black Friday (Nov 25–30), and Cyber Monday (Dec 1).
- Walmart+ members get five hours of early online access for each event.
- Deals include up to 60% off top brands like Apple, Dyson, Lego, and hundreds of offers under $20.
- Most deals launch online first; Cyber Monday is online only.
- Walmart stores will be closed on Thanksgiving Day.
Walmart Black Friday 2025: Three Waves of Deals and Early Access
Every year, Black Friday marks the unofficial kickoff of the holiday shopping season in the United States, with Walmart often at the epicenter of the frenzy. For 2025, Walmart is shaking up tradition with a three-act sale that promises more chances to save, deeper discounts, and special perks for its most loyal customers. If you’re gearing up for the biggest retail event of the year, here’s everything you need to know to maximize your savings—and your shopping strategy.
When Does Walmart’s Black Friday 2025 Sale Start?
Walmart’s Black Friday extravaganza will roll out across three distinct events, each designed to attract shoppers both online and in-store. According to USA Today, Economic Times, and Tom’s Guide, the schedule is as follows:
- Wave 1: Early Black Friday Deals
- Walmart+ Early Access: Thursday, November 13, starting 7:00pm ET (online only, five hours before the public)
- General Access: Friday, November 14 through Sunday, November 16 (online and in-store)
- Wave 2: Main Black Friday Deals
- Walmart+ Early Access: Monday, November 24, 7:00pm ET (online only)
- General Access: Tuesday, November 25 through Thursday, November 27 (online only)
- In-Store: Friday, November 28 through Sunday, November 30
- Wave 3: Cyber Monday
- Walmart+ Early Access: Sunday, November 30, 7:00pm ET
- General Access: Monday, December 1 (online only)
Notably, Walmart stores will remain closed on Thanksgiving Day (Thursday, November 27), continuing a recent trend of giving employees the holiday off.
What’s On Sale: Sneak Peek at Walmart’s Biggest Deals
Walmart’s Black Friday sale is renowned for its breadth, with thousands of deals spanning electronics, toys, home goods, fashion, and more. This year, discounts reach up to 60% off, and hundreds of bargains come in under $20. Here are some headline offers, as previewed by USA Today and Economic Times:
- 98-inch TCL QLED 4K Google TV: $998 (was $1,798)
- Dyson V12 Detect Slim Cordless Vacuum Cleaner: $399.99 (was $729)
- Lego Speed Champions 2-Pack: $25 (was $44.98)
- Barbie Malibu Travel Playset: $12 (was $21.88)
- Ford 24V Ride-On Car: $299.99 (was $599.99)
- Reebok Women’s Sport 2-Piece Set: $25 (was $40)
- Men’s and Women’s Levi’s Signature Denim: $15 (was $24.98)
- Cozy Haven Faux Fur Throw Blanket: $13 (special buy)
- Cate & Chloe Lauren 18k White Gold Plated 22mm Hoop Earrings: $15.99 (was $130)
- Dreo 1500W Portable Space Heater: $39.99 (was $74.99)
- Goodyear Reliant All-Season Tires: $30 off per tire (entire line)
Early birds can already find Black Friday-level deals ahead of the official sale, from Halloween costumes starting at $12 to TVs from $88 and patio sets marked down more than 60%. For those interested in tech, notable discounts include MacBook Air (M1/256GB) for $599 (down from $699) and Shark/Ninja appliances up to 40% off.
Walmart+ Membership: Unlocking Early Access and Exclusive Perks
Walmart+ members enjoy five hours of early access for each event—a potentially game-changing advantage for securing limited-stock deals. Membership costs $98 per year (or $8.17 monthly), and new users can sign up for a 30-day free trial. Perks include free shipping, fuel discounts, and special promotions throughout the year.
For those who plan to shop in bulk or hunt for hot-ticket items like TVs and gaming consoles, early access can make the difference between snagging a must-have deal and missing out.
Online vs In-Store: Where to Shop and What to Expect
Walmart’s sale structure reflects changing consumer habits. Most deals launch online first, with select promotions available in physical stores during the main sale periods. Cyber Monday remains exclusively online. With increased focus on digital shopping, Walmart has prepared its website and logistics since spring to handle the holiday rush and minimize disruptions, as noted by Axios.
For shoppers who prefer the in-person experience, the weekend following Thanksgiving (November 28–30) is the time to visit stores. Otherwise, the fastest way to access deals—and avoid crowds—is online, especially with a Walmart+ membership.
Industry Impact: Walmart’s Role in Setting the Pace
Walmart’s sales calendar often acts as a bellwether for the retail sector. Once Walmart announces its schedule and deals, other major chains typically follow suit, shaping the broader landscape of holiday discounts. This year, the stakes are higher due to ongoing tariff uncertainty and rising import costs. Walmart’s leadership team, including CEO John Furner, has emphasized their commitment to keeping prices competitive and maintaining convenience for shoppers, even in a challenging economic environment.
Behind the scenes, Walmart has been preparing since spring—adjusting inventory, streamlining logistics, and leveraging its scale to absorb costs where possible. The goal? To help customers enjoy their “best, brightest, and most budget-friendly holiday yet.”
Smart Shopping Strategies for Black Friday 2025
With thousands of deals and intense competition, how can shoppers get the most value?
- Sign up for Walmart+: Early access can be crucial for limited-quantity items.
- Plan ahead: Preview deals and make a wishlist before the sale starts.
- Compare prices: Check competing retailers—many will match or beat Walmart’s discounts.
- Act fast: The best deals often sell out within hours of launch, especially electronics and toys.
- Utilize store pickup: Avoid shipping delays and secure products while stocks last.
Whether you’re shopping for gifts, upgrading your home tech, or just stocking up on essentials, Walmart’s Black Friday 2025 promises opportunity—and a few challenges. With the right strategy, shoppers can navigate the sale’s three waves to maximize savings and minimize stress.
Walmart’s Black Friday 2025 stands out not just for its scale, but for its adaptability. By splitting the sale into multiple waves and leveraging Walmart+ for early access, the retailer is responding to shifting consumer preferences and economic pressures. The real winners this season will be those who prepare, act quickly, and make informed choices—showing that in today’s retail landscape, smart shopping is as important as the deals themselves.