{"id":52308,"date":"2026-03-22T00:30:00","date_gmt":"2026-03-21T20:30:00","guid":{"rendered":"https:\/\/azat.tv\/en\/?p=52308"},"modified":"2026-03-21T23:00:43","modified_gmt":"2026-03-21T19:00:43","slug":"sbs-on-demand-sanremo-donne-2026","status":"publish","type":"post","link":"https:\/\/azat.tv\/en\/sbs-on-demand-sanremo-donne-2026\/","title":{"rendered":"How to watch Sanremo Donne and new hits on SBS On Demand"},"content":{"rendered":"<div style='background:#f7fafc;padding:15px;'>\n<p><strong>Quick Read<\/strong><\/p>\n<ul>\n<li>Lotte Kopecky secured victory at the 2026 Sanremo Donne, which was broadcast live for free on SBS.<\/li>\n<li>SBS On Demand is preparing for the mid-April premiere of the Silicon Valley-based satirical drama &#8216;The Audacity&#8217;.<\/li>\n<li>The platform has secured exclusive Australian rights to both the first and second seasons of &#8216;The Audacity&#8217;, ensuring continuous access for local viewers.<\/li>\n<\/ul>\n<\/div>\n<p>Australian streaming audiences have turned their attention to SBS On Demand this weekend, following the high-stakes coverage of the 2026 Sanremo Donne cycling classic. As the platform continues to expand its free-to-access sports library, the broadcaster is simultaneously reinforcing its position in the competitive streaming market by securing exclusive rights to major international dramas.<\/p>\n<h2>Elite Cycling Coverage on SBS On Demand<\/h2>\n<p>The 2026 Sanremo Donne, held on March 21, saw Lotte Kopecky of SD Worx-Protime claim a powerful victory on the Via Roma. The race, which featured a gripping finale, was broadcast via SBS, providing Australian viewers with free access to one of cycling&#8217;s most prestigious monuments. While the event showcased the tactical brilliance of riders like Puck Pieterse, the broadcast was marked by a moment of concern during the descent of the Cipressa. Laboral Kutxa rider Debora Silvestri was involved in a high-speed crash into the barriers, but the team later confirmed that the athlete was conscious and receiving medical treatment.<\/p>\n<h2>Expanding the Streaming Landscape<\/h2>\n<p>Beyond live sports, SBS On Demand is diversifying its content strategy by acquiring exclusive rights to high-profile international television. The platform has officially confirmed it will host <em>The Audacity<\/em>, an eight-part satirical drama centered on the tech-heavy culture of Silicon Valley. Created by Jonathan Glatzer and starring Billy Magnussen and Zach Galifianakis, the series is set to debut in mid-April. By securing the rights to both the first and second seasons of this AMC Studios production, the broadcaster aims to maintain a consistent release schedule that mirrors the momentum of international markets.<\/p>\n<h2>Strategic Shifts in Digital Consumption<\/h2>\n<p>The dual-track approach of offering free, live-streamed elite sports alongside curated, premium drama serials highlights a broader shift in how Australian viewers interact with the platform. SBS director of TV, Kathryn Fink, noted that the acquisition of <em>The Audacity<\/em> serves as a strategic move to provide audiences with immediate, culturally relevant content. For the average user, this means the platform is increasingly operating as a primary destination for both spontaneous event viewing and long-form, serialized entertainment.<\/p>\n<p><em>The strategic expansion of free-to-access sports rights, paired with aggressive acquisition of international drama serials, confirms that SBS On Demand is pivoting to become a primary competitor against paid subscription services by leveraging its unique position as a multicultural, public-funded broadcaster.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the 2026 Sanremo Donne, SBS On Demand solidifies its role as a premier destination for free sports and international drama streaming in Australia.<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5Nm1DA:productID":"","footnotes":""},"categories":[1480],"tags":[16018,52765,49332,52766],"class_list":["post-52308","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-cycling","tag-sanremo-donne","tag-sbs-on-demand","tag-the-audacity"],"featured_image_url":"https:\/\/azat.tv\/wp-content\/uploads\/2026\/03\/sbs-on-demand-interface.jpg","_embedded":{"wp:featuredmedia":[{"id":-1,"source_url":"https:\/\/azat.tv\/wp-content\/uploads\/2026\/03\/sbs-on-demand-interface.jpg","media_type":"image","mime_type":"image\/jpeg"}]},"_links":{"self":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts\/52308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/comments?post=52308"}],"version-history":[{"count":0,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts\/52308\/revisions"}],"wp:attachment":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/media?parent=52308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/categories?post=52308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/tags?post=52308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}