{"id":59021,"date":"2026-04-08T00:00:00","date_gmt":"2026-04-07T20:00:00","guid":{"rendered":"https:\/\/azat.tv\/en\/?p=59021"},"modified":"2026-04-07T19:00:39","modified_gmt":"2026-04-07T15:00:39","slug":"greggs-chicken-roll-launch-2026","status":"publish","type":"post","link":"https:\/\/azat.tv\/en\/greggs-chicken-roll-launch-2026\/","title":{"rendered":"Greggs Expands Menu with New Chicken Roll Amid Profit Dip"},"content":{"rendered":"<div style=\"background: #f7fafc; padding: 15px;\">\n<p><strong>Quick Read<\/strong><\/p>\n<ul>\n<li>Greggs is launching a new Chicken Roll this Thursday to complete its signature pastry trilogy.<\/li>\n<li>The company reported a 17.9% drop in pre-tax profits last month, citing rising labor and tax costs.<\/li>\n<li>A pop-up event in London\u2019s Soho is offering early access and themed drinks to promote the new menu item.<\/li>\n<\/ul>\n<\/div>\n<p>LONDON (Azat TV) \u2013 High street bakery giant Greggs is set to launch its new Chicken Roll this Thursday, a strategic menu expansion intended to bolster its market position as the firm navigates a period of significant financial pressure. The item, priced at \u00a31.35 and containing 305 calories, is being marketed as the final installment of the company\u2019s \u201ciconic trilogy,\u201d joining the traditional Sausage Roll and the pork-free Vegan Roll.<\/p>\n<h2>Strategic Menu Expansion in a Challenging Market<\/h2>\n<p>The introduction of the Chicken Roll comes as Greggs works to reverse a recent downturn in profitability. Last month, the Newcastle-based company reported a 17.9% decline in statutory pre-tax profits, which fell to \u00a3167.4 million for the year ending December 27, 2025. According to <em>The Evening Standard<\/em>, the chain has faced a complex environment defined by rising labor and tax costs, as well as changing consumer habits influenced by the increased use of weight-loss medications.<\/p>\n<p>Despite the profit dip, total sales for the firm grew by 6.8% to \u00a32.15 billion over the same period. The company maintains an aggressive growth strategy, having opened 121 new locations in 2025 and targeting another 120 throughout this year. Executives have reiterated their long-term ambition to expand the footprint to significantly more than 3,000 shops across the United Kingdom.<\/p>\n<h2>Promotional Launch and Consumer Engagement<\/h2>\n<p>To generate immediate momentum for the new product, Greggs is hosting a high-profile pop-up event on Wednesday, April 8, at 15 Bateman Street in London\u2019s Soho. In a nod to the \u201ctrilogy\u201d branding, the event requires attendees to arrive in groups of three. Guests will receive complimentary Chicken Rolls and access to a themed cocktail or mocktail menu.<\/p>\n<p>The product itself is described by the company as seasoned chicken encased in layers of signature golden, glazed puff pastry. Greggs spokespeople have positioned the release as the \u201cultimate headline act\u201d of their pastry lineup, aiming to capture interest from both loyal customers and those seeking alternatives to traditional pork-based offerings.<\/p>\n<p><em>The launch of the Chicken Roll serves as a clear indicator of Greggs\u2019 attempt to maintain volume growth through menu diversification, even as the company faces structural headwinds that have squeezed its margins over the past fiscal year.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greggs is launching a new Chicken Roll to complete its &#8216;trilogy&#8217; of pastry products, seeking to boost sales following a 17.9% drop in annual pre-tax profits.<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5Nm1DA:productID":"","footnotes":""},"categories":[10],"tags":[15024,20882,39267],"class_list":["post-59021","post","type-post","status-publish","format-standard","hentry","category-economy","tag-food-industry","tag-greggs","tag-uk-business"],"featured_image_url":"https:\/\/azat.tv\/wp-content\/uploads\/2026\/04\/greggs-chicken-roll.jpg","_embedded":{"wp:featuredmedia":[{"id":-1,"source_url":"https:\/\/azat.tv\/wp-content\/uploads\/2026\/04\/greggs-chicken-roll.jpg","media_type":"image","mime_type":"image\/jpeg"}]},"_links":{"self":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts\/59021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/comments?post=59021"}],"version-history":[{"count":1,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts\/59021\/revisions"}],"predecessor-version":[{"id":59087,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/posts\/59021\/revisions\/59087"}],"wp:attachment":[{"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/media?parent=59021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/categories?post=59021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azat.tv\/en\/wp-json\/wp\/v2\/tags?post=59021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}