Quick Read
- Zendaya is the new face of Louis Vuitton’s global campaign.
- The campaign celebrates 130 years of the Louis Vuitton monogram.
- The iconic Speedy bag is a central feature of the campaign.
- Roman Coppola directed the campaign, with photography by Glen Luchford.
- The celebration of the monogram will continue throughout the year.
PARIS (Azat TV) – Award-winning actress and singer Zendaya has been officially named the face of Louis Vuitton’s latest global campaign, an initiative designed to celebrate the remarkable 130-year legacy of the luxury brand’s iconic monogram. The campaign, which places the legendary Speedy bag at its focal point, aims to blend historical heritage with contemporary star power, marking a significant moment for the fashion house in 2026.
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The announcement underscores Louis Vuitton’s strategy to reaffirm its enduring appeal while engaging new generations of luxury consumers. The campaign was brought to life under the direction of Roman Coppola and captured through the lens of photographer Glen Luchford, showcasing Zendaya’s distinctive style and her natural connection with the esteemed brand.
Zendaya Embodies Louis Vuitton’s Enduring Legacy
Zendaya, known for her influential presence in both film and fashion, steps into a role that highlights the brand’s commitment to innovation and artistic collaboration. Her involvement is expected to bring a fresh perspective to the celebration of the Louis Vuitton monogram, which has consistently symbolized luxury and style for over a century. The campaign is not merely about a product; it’s about a legacy that continues to evolve.
The choice of Zendaya as brand ambassador aligns with Louis Vuitton’s history of partnering with prominent figures who embody sophistication and global relevance. Her unique fashion sensibility and broad appeal make her an ideal choice to represent a milestone as significant as the 130th anniversary of the monogram.
The Iconic Speedy Bag Takes Center Stage
Central to the campaign is the Speedy bag, a design that originated as soft luggage and has since become a timeless symbol of convenience and elegance. Its compact yet spacious design has made it a favorite among those constantly on the move, and it has served as a canvas for various artistic expressions throughout its history. Notable artists such as Takashi Murakami and Jeff Koons have previously reimagined the Speedy, contributing to its rich narrative.
The campaign emphasizes the Speedy bag’s adaptability, whether in its classic form or through unique, personalized iterations that fans often create with charms and tags. This focus on the Speedy highlights its journey from a functional travel item to a global fashion icon, continually reinvented yet always recognizable. The brand’s official statements, as reported by El-Balad, underscore that this campaign is part of a broader, year-long celebration of the monogram’s durability and adaptability.
A Year-Long Celebration of Monogram and Innovation
This initiative is part of a comprehensive, year-long celebration of the Louis Vuitton monogram, demonstrating its proven durability and ability to engage multiple generations of fans. The campaign is structured to inspire a renewed appreciation for both the Speedy bag and the extensive heritage of the Louis Vuitton brand.
Through Zendaya’s prominent role, the luxury house aims to reinforce its position at the forefront of the fashion industry, captivating both avid collectors and casual enthusiasts. The ongoing celebration reflects Louis Vuitton’s unwavering commitment to pushing boundaries through innovation and fostering artistic collaborations that keep its legacy vibrant and relevant in the modern era.
The strategic decision by Louis Vuitton to enlist Zendaya for its 130-year monogram celebration underscores a broader industry trend where luxury brands leverage global celebrity influence to bridge historical heritage with contemporary cultural relevance, ensuring continued appeal across diverse demographics.