Quick Read
- Bad Bunny debuted his first signature Adidas sneaker, the BadBo 1.0 in white, during the Super Bowl LX Halftime performance on February 9, 2026.
- The BadBo 1.0 was released globally in a surprise drop immediately after its Super Bowl debut, priced at $160.
- The sneaker quickly sold out on adidas.com/badbunny, the CONFIRMED App, and select retailers, leading to upmarked prices on resale sites.
- The shoe’s design features nubuck and hairy teasel suede, an EVA midsole, and a new BadBo star logo inspired by the Puerto Rican flag.
- The launch is part of the ‘I’m Everything’ campaign, reflecting Bad Bunny’s philosophy of creative freedom and self-expression.
GLOBAL (Azat TV) – Adidas and global music icon Bad Bunny launched the highly anticipated BadBo 1.0 in white, his first signature sneaker with the brand, in a surprise global release on February 9, 2026, just hours after its high-profile debut during the Super Bowl LX Halftime performance. This immediate, unannounced availability turned a planned product unveiling into an urgent, limited-time purchase opportunity for consumers worldwide, quickly driving demand and leading to rapid sell-outs.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, showcased the BadBo 1.0 during his monumental Super Bowl LX halftime show at Levi’s® Stadium, a performance that celebrated Puerto Rico and reached millions globally. The sneaker’s sudden availability, without prior notice, created a significant stir, transforming its debut into a pivotal marketing moment for Adidas Originals and the artist.
Bad Bunny’s Super Bowl LX Debut Amplifies BadBo 1.0 Launch
The Super Bowl LX Halftime Show served as the ultimate stage for the BadBo 1.0’s introduction, with Bad Bunny opting for a monochromatic cream ensemble from Spanish fast fashion brand Zara, accented by the all-white BadBo 1.0 sneakers. This strategic styling allowed the footwear to stand out, drawing immediate attention from a global audience. The performance itself was a defining cultural moment, further cementing Bad Bunny’s status as a boundary-pushing artist and fashion influencer.
The debut marked a new chapter in the ongoing collaboration between Adidas Originals and Bad Bunny, a partnership rooted in creative freedom and self-expression. The “I’m Everything” campaign, which accompanies the BadBo 1.0, reflects Bad Bunny’s belief that identity is not confined to a single definition, drawing inspiration from his personal journey of imagining without limits and choosing who to be repeatedly.
BadBo 1.0 Surprise Release Fuels Consumer Frenzy
Despite the official Adidas Newsroom announcement detailing a global release on February 9, 2026, at 10 AM EST, the immediate availability following the Super Bowl performance was described by outlets like WWD and Variety as a ‘surprise release’ with ‘no notice given.’ This unexpected drop meant consumers had to act quickly to secure a pair of the BadBo 1.0, which retailed for $160. The sneakers were made available via adidas.com/badbunny, the CONFIRMED App, and select retailers worldwide, with reports indicating they quickly ‘flown off shelves.’ The limited availability and high demand have already led to upmarked prices on resale sites such as StockX, as noted by Variety, confirming the success of this high-impact release strategy.
The BadBo 1.0 is Bad Bunny’s first signature silhouette, departing from his previous collaborations that often reinterpreted existing Adidas models. This new design is intended to merge vintage sport aesthetics with modern materiality and bold construction, exemplified by its asymmetrical dual-collar. The decision to launch the shoe in an all-white colorway further emphasizes its role as a ‘fresh start’ and a ‘blank canvas’ for self-definition.
Design and Campaign Philosophy Behind the BadBo 1.0
The BadBo 1.0 in white embodies a philosophy of moving forward without a single defined path, reflecting Bad Bunny’s experience of refusing to be constrained by categories. Crafted with premium materials, including nubuck and hairy teasel suede uppers, an EVA midsole, and a translucent rubber outsole, the sneaker merges experimental design with comfort. Its bold, sculptural silhouette is inspired by ’90s athletic and skate aesthetics, featuring patterned cutouts and a distinct winged midfoot support rather than traditional Three Stripes branding.
At the heart of the shoe’s design is the new BadBo signature logo—a star drawing direct inspiration from the iconic symbol on the Puerto Rican flag. This emblem pays homage to Puerto Rico’s vibrant people and its connection to the ocean, serving as a powerful symbol of origin, pride, and the limitless possibilities that arise from staying true to one’s roots. This logo is subtly placed, with the Adidas Trefoil appearing on blue on the inner-collar and a black insole bearing the text “Adidas para Bad Bunny.”
Bad Bunny’s Cultural Influence and Adidas Partnership
Bad Bunny’s collaboration with Adidas is a testament to his immense cultural influence, extending far beyond music. A multi-platinum recording artist and 6x GRAMMY® winner, he has consistently redefined global music, breaking records and elevating Latin music to unprecedented heights. He was Spotify’s most-streamed artist globally for three consecutive years (2020–22) and holds records for the highest-grossing tours and streaming performances.
Beyond his musical achievements, Bad Bunny has become a significant force in fashion and entertainment. His roles as co-chair of the Met Gala, cover star for Vogue Italia, and appearances in major campaigns for brands like Calvin Klein underscore his impact. His presence as both host and musical guest on Saturday Night Live, including its 50th Anniversary celebration, further solidifies his status as a global pop culture icon. This extensive reach makes him an ideal partner for Adidas, leveraging his unique voice and boundary-pushing artistry to connect with contemporary youth culture.
The strategic decision by Adidas to execute a ‘surprise release’ immediately following Bad Bunny’s high-visibility Super Bowl performance effectively capitalized on peak public attention, transforming a product launch into an urgent, high-stakes consumer event that maximized initial demand and social media buzz.