Best TV Deals 2025: How to Score Top Discounts on OLEDs, QLEDs, and More Before Black Friday

Why TV Deals Are Hotter and Earlier Than Ever in 2025

If you’re in the market for a new TV, 2025 is shaping up to be the year to act fast—and maybe act early. The annual Black Friday frenzy, once synonymous with pre-dawn lines and a mad rush for doorbusters, now stretches weeks ahead of the official shopping holiday. Big-box retailers like Walmart, Best Buy, and Amazon have rolled out deep discounts on top TV models well before Thanksgiving, making it possible for savvy shoppers to snag deals before the crowds even form. According to ZDNET and Tom’s Guide, this year’s early deals aren’t just hype—they’re real, substantial, and in some cases, the best prices you’ll see all season.

Top Early TV Deals from Walmart and More

So what’s actually on offer? Let’s cut through the noise and highlight some of the standout deals currently available at major retailers like Walmart:

• LG 55” B4 4K OLED TV: Was $1,099, now $798. This 2024 model, still highly competitive with its 2025 successor, boasts vibrant OLED visuals and is at its lowest price ever.
• Samsung 55” The Frame 4K QLED TV: Was $949, now $839. Renowned for its art-inspired design, The Frame doubles as decor and is a favorite among style-conscious buyers.
• Hisense 65” Canvas 4K QLED TV: Was $1,297, now $947. With a customizable frame and matte finish, this TV blends in with gallery walls and is a strong alternative to Samsung’s Frame.
• LG 55” C5 4K OLED TV: Was $1,799, now $1,196. Touted as one of the most value-packed OLEDs of the year, with top-tier performance for games and movies alike.
• TCL 75” QM8K Mini-LED TV: Was $2,999, now $1,398. For those craving brightness and a big-screen experience, the QM8K is loaded with features for gaming and streaming.

These discounts aren’t expected to drop much further as Black Friday approaches, and in several cases, stock may not last until the main event. As Michael Desjardin, Senior Editor at Tom’s Guide, notes: “If you see a deal that fits your needs, don’t hesitate—especially on top-rated models.”

What Makes a TV Deal Truly Worthwhile?

The temptation to buy a TV simply because it’s cheap can be strong, but not every discount is created equal. Adam Breeden of ZDNET advises shoppers to look for at least a 20% markdown before getting excited. But price isn’t the only factor. Here’s a three-question test for separating the steals from the duds:

• Is it from a trusted brand and at least 20% off? Major brands like LG, Samsung, and TCL typically offer the best combination of quality and savings.
• Does it have solid customer reviews? Look past complaints about shipping and focus on recurring issues with the TV itself—firmware bugs, hardware failures, and so on.
• Does it deliver the picture and sound quality you expect? A discount is meaningless if the TV doesn’t meet your expectations in your home environment.

It’s also important to avoid the siren song of off-brand TVs. While ultra-cheap models from little-known manufacturers may seem like a bargain, they often come with compromises: sluggish menus, poor app support, security concerns, and subpar customer service. In some cases, the initial savings are quickly outweighed by frustration down the road.

How to Shop Smart: Pitfalls and Pro Tips

With so many deals and so much hype, how do you avoid disappointment? Here are expert strategies for making the most of 2025’s TV sales:

• Track prices in advance: Don’t wait for the official Black Friday date. Prices can fluctuate and stock can vanish overnight. Use price tracking tools or simply check your preferred retailers regularly.
• Watch out for third-party sellers: On platforms like Amazon and Walmart, ensure the TV is sold and shipped directly by the retailer—not a third party—to minimize the risk of scams or fake listings.
• Consider buying direct from the brand: Sometimes the same deals are available on the manufacturer’s website, cutting out the middleman and reducing risk.
• Don’t overpay for features you won’t use: Focus on the specs that matter to you. Gamers might prioritize HDMI 2.1 and low input lag, while movie buffs may care more about HDR and OLED or Mini-LED panels.
• Remember the CES effect: With the Consumer Electronics Show just weeks away, new models will soon be announced. If cutting-edge features matter to you, waiting for 2025’s lineup—and their preorder bonuses—may be worthwhile.

Which Brands and Models Are Best for 2025?

Big names continue to dominate the best deals. LG’s OLEDs, especially the B4 and C5, strike an enviable balance between price and performance. Samsung’s Frame remains a go-to for design enthusiasts, while TCL and Hisense offer aggressive discounts on feature-rich QLED and Mini-LED sets—sometimes slashing prices by up to 50%.

Interestingly, Sony models rarely see discounts above 20%, so if you’re eyeing a Sony, be prepared to pay a premium or wait longer for markdowns. TCL’s QM8K and Hisense’s Canvas are especially strong this year for buyers who want a big screen and high-end tech without breaking the bank.

Ultimately, the best deal is the one that fits both your budget and your living space. A $1,400 discount on a 75-inch TV means little if it overwhelms your apartment—or your eyes.

Assessment: The early start to 2025’s TV deals reflects a fundamental shift in retail strategy and consumer expectations. With reputable brands slashing prices ahead of Black Friday, shoppers are empowered to make thoughtful, well-informed choices—provided they stay vigilant about product authenticity and real value. The real winners are those who combine patience with preparation, using expert guidance to avoid the pitfalls of “too good to be true” deals and focusing on the models that genuinely enhance their home viewing experience.