Quick Read
- Disney will fully integrate Hulu into Disney+ by 2026.
- Hulu’s standalone app will cease to exist, but its content will remain available under Disney+.
- Internationally, Hulu branding will replace Disney’s ‘Star’ hub within Disney+.
- Subscribers can choose between standalone Disney+, Hulu, or bundle options.
- The unified app aims to enhance user experience with personalized features.
In a transformative move for the streaming industry, Disney has announced the full integration of Hulu into its Disney+ platform by 2026. The decision marks the end of Hulu as a standalone app, but not the end of its content. Instead, Hulu’s rich library of original shows, movies, and live TV options will now be accessible under the Disney+ umbrella, offering subscribers a unified streaming experience.
The Road to Integration
Disney’s journey toward consolidating Hulu and Disney+ began years ago. Although Disney had been a shareholder in Hulu since 2009, it wasn’t until June 2025 that the media giant gained full ownership. This milestone came after Disney acquired Comcast’s one-third stake in Hulu for approximately $9 billion, as reported by Variety. With complete control over Hulu, Disney set the stage for the eventual merger of the two platforms.
According to Disney CEO Bob Iger and CFO Hugh Johnston, the integration is a strategic move to enhance the user experience and reduce churn. “By combining all the program assets of both current apps, we aim to provide an improved consumer experience and offer tremendous choice, convenience, and quality,” Iger stated during a quarterly earnings call.
Hulu’s current standalone app will cease to exist by 2026, but its content will live on. Disney plans to replace the Hulu branding with its “Star” hub in international markets, further unifying its global streaming strategy.
What This Means for Subscribers
For subscribers, the integration promises a streamlined experience. Instead of navigating between multiple apps, users will find all Hulu and Disney+ content in one place. This includes Hulu’s popular original series like The Handmaid’s Tale, Only Murders in the Building, and The Bear, as well as its original movies such as Palm Springs and The United States vs. Billie Holiday.
Additionally, Disney+ will retain Hulu’s live TV offerings, which will continue to operate under the Hulu + Live TV brand in the United States. According to Economic Times, this move simplifies content discovery and enhances the recommendation engine, making it easier for users to find their favorite shows and explore new ones.
Subscribers will still have the flexibility to choose between standalone Disney+ or Hulu subscriptions, or opt for a bundled package that includes ESPN+. For those concerned about pricing, Disney has yet to disclose specifics but has promised a “comprehensive and competitive” offering.
Global Implications
Internationally, Hulu’s branding will replace Disney’s “Star” hub within the Disney+ app. This shift underscores Disney’s commitment to positioning Hulu as its global general entertainment brand. As noted by AInvest, this move aligns with Disney’s strategy to provide a consistent content offering across markets, eliminating confusion for subscribers outside the United States.
By integrating Hulu’s diverse catalog into Disney+, the company aims to compete more effectively with rivals like Netflix and Amazon Prime Video. This consolidation also opens new opportunities for ad sales bundling and cross-promotion, further strengthening Disney’s position in the streaming wars.
Looking Ahead
The unified Disney+ and Hulu app is set to launch in 2026, although an exact date has not been announced. In the meantime, Disney is working on technological enhancements to improve the platform’s user interface. Subscribers can expect a more personalized homepage and advanced features designed to elevate their viewing experience.
Despite some backlash from users who prefer Hulu’s standalone app, Disney remains confident in its decision. The integration reflects broader industry trends, where streaming platforms are moving toward singular, robust ecosystems that offer a wide range of content under one roof.
As the transition unfolds, Disney plans to provide detailed updates to ensure subscribers are well-informed and prepared for the changes. The company is committed to maintaining the quality and variety of content that Hulu and Disney+ fans have come to expect.
In the ever-evolving landscape of streaming entertainment, Disney’s bold move to integrate Hulu into Disney+ represents a pivotal moment. By unifying these platforms, Disney aims to deliver unparalleled value and convenience to its global audience.