Quick Read
- Justin Bieber’s new album SWAG II has received mixed reviews.
- The song EYE CANDY, inspired by Hailey Bieber, is a standout track.
- Critics have labeled the album as ‘safe’ and ‘unfinished.’
- Bieber is experimenting with new sounds but risks alienating fans.
- EYE CANDY showcases a romantic, nostalgic side of Bieber.
Justin Bieber’s latest album, SWAG II, has sparked mixed reactions across the music world. While some fans appreciate his attempt to explore new sounds, others, including critics, have labeled the album as “safe” and even “tired.” But amidst the polarized reviews, one track has managed to capture attention—not for its experimental sound, but for its heartfelt inspiration. The eighth song on the album, titled EYE CANDY, stands out as a tribute to Bieber’s wife, Hailey Bieber, and offers a glimpse into the softer, more personal side of the pop star.
Finding Love in the Chaos of Criticism
At a time when Bieber’s musical choices are under the microscope, EYE CANDY feels like a deliberate pivot back to his roots. Known for his early career love songs that dominated charts and playlists, Bieber channels that same romantic energy here. The track is a vibrant blend of danceable beats and intimate lyrics, creating a soundscape that feels both nostalgic and fresh. For many listeners, it’s a welcome break from the rest of the album, which has been criticized for lacking the polish and excitement of his previous works like Justice.
Critics have pointed out that the album’s overall vibe leans heavily on R&B and indie rock influences, with collaborators like Mk.gee and Dijon attempting to infuse a retro, Michael Jackson-esque flair. However, much of the project has been dismissed as “unfinished” and “uninspired.” In stark contrast, EYE CANDY seems to have avoided these pitfalls, offering a track that feels complete and purposeful. It’s as if Bieber poured all his creative energy into this one song, and the result is undeniably compelling.
A Tribute to Hailey
Hailey Bieber, a model and entrepreneur, has long been a muse for her husband. Their relationship, often scrutinized by the public, has weathered its fair share of challenges. Yet, it remains a cornerstone of Bieber’s personal and professional life. In EYE CANDY, this connection takes center stage. Though some of the lyrics are admittedly puzzling, the overall message is clear: Hailey is not just a partner but a source of stability and inspiration.
The track’s romantic undertones are amplified by its upbeat tempo, making it a perfect candidate for wedding playlists and date-night soundtracks. It’s a reminder that beneath the glitz and glamour of celebrity life, there’s a genuine love story unfolding—a narrative that fans have followed with equal parts fascination and admiration.
The Struggles of Reinvention
It’s no secret that Bieber has been trying to reinvent himself artistically. With SWAG II, he takes risks, experimenting with new sounds and collaborators. But reinvention is a double-edged sword. While it allows artists to push boundaries and evolve, it also comes with the risk of alienating a loyal fanbase. For Bieber, this balancing act is particularly challenging. His previous album, Justice, was a commercial success, packed with radio-friendly hits. In comparison, SWAG II feels like a more personal project—one that prioritizes artistic integrity over mainstream appeal.
For better or worse, this shift has divided listeners. Some applaud Bieber’s willingness to step out of his comfort zone, while others long for the catchy, chart-topping anthems of his earlier career. But even those who find the album underwhelming agree that EYE CANDY is a standout moment, proving that Bieber still has the ability to connect with his audience on an emotional level.
What’s Next for Bieber?
As Bieber continues to navigate the complexities of fame and artistry, one thing is clear: he’s not afraid to take risks. Whether or not those risks pay off is another question entirely. But if EYE CANDY is any indication, there’s still plenty of potential for Bieber to create music that resonates deeply with fans. Perhaps the mixed reception of SWAG II will serve as a stepping stone rather than a stumbling block, guiding him toward a sound that feels both authentic and impactful.
In the meantime, fans can take solace in the fact that even amidst the highs and lows of his career, Bieber remains committed to celebrating the people who matter most to him. And for Hailey Bieber, that’s a tribute worth more than any chart-topping hit.
While SWAG II may not be a critical darling, it offers a fascinating glimpse into Justin Bieber’s evolving artistry. The album’s standout track, EYE CANDY, is a testament to the enduring power of love and serves as a reminder that even the most polarizing projects can have moments of brilliance.

