Quick Read
- South Korean burger chain Lotteria opened its first Singapore outlet on February 11, 2026, at Jewel Changi Airport.
- The menu features a Singapore-exclusive Kimchi Bulgogi Burger alongside Korean favorites like the Ria’s Shrimp Burger.
- Lotteria, founded in 1979, was South Korea’s first homegrown burger chain and held a 45% market share in its home country by 2001.
- The Singapore location, operated in partnership with Katrina Group, is the brand’s eighth international market.
- Opening specials include free set meal upgrades and limited-edition keycap keychains.
SINGAPORE (Azat TV) – South Korea’s leading fast-food chain, Lotteria, has officially opened its first Singapore outlet today, February 11, 2026, at Jewel Changi Airport, marking a significant expansion into its eighth overseas market. The highly anticipated arrival introduces Lotteria’s distinctive Korean-style burger experience to a new international audience, building on a legacy that saw the brand capture a commanding 45% market share in South Korea’s competitive fast-food landscape by 2001. This debut offers Singaporeans and tourists a taste of the “Original K-Burger” through a menu featuring both beloved Korean signatures and exclusive local adaptations.
Founded in 1979 as South Korea’s first homegrown hamburger restaurant, Lotteria has grown to operate over 1,600 outlets worldwide. Its strategic entry into Singapore, managed in partnership with lifestyle company Katrina Group, is poised to leverage the city-state’s diverse culinary scene and strong affinity for Korean culture.
Lotteria’s Singapore Debut at Jewel Changi Airport
The new 60-seat Lotteria restaurant is conveniently located at Jewel Changi Airport, offering diners an open layout with a view of the iconic Rain Vortex. The outlet operates daily from 10 am to 10 pm, providing a consistent experience for both locals and international travelers. The launch is accompanied by special promotions, including a free upgrade on set meals from February 11 to 13, and limited-edition Keycap Keychain blind bags featuring designs like the Lotteria Burger, Fun Fries, and the brand’s mascot, Loking, available with every set meal purchase while stocks last, as reported by AsiaOne and Channel NewsAsia Lifestyle.
Signature K-Burgers and Exclusive Singapore Flavors
Lotteria Singapore’s menu showcases a curated selection of fan favorites and a unique offering tailored specifically for the local palate. A standout is the Singapore-exclusive Kimchi Bulgogi Burger, priced from S$7.80. This burger features a beef patty glazed with sweet and savory bulgogi sauce, complemented by stir-fried kimchi and fresh lettuce, offering a mellow yet deep flavor that resonated well with early tasters. Another popular choice is the Ria’s Shrimp Burger (from S$7.20), known for its crispy-on-the-outside, springy-on-the-inside shrimp patty, paired with a tangy and creamy Thousand Island dressing.
The menu also includes the highly successful Mozzarella Burger Tomato Basil (from S$12.50), a collaboration with Culinary Class Wars season one winner Kwon Sung-joon. This burger, which sold 450,000 units in its first week in South Korea and became a permanent fixture due to popular demand, features a mozzarella cheese “patty” and a cheese brioche bun, enhanced by a refreshing tomato basil sauce. Other mainstays include the Ria’s Bulgogi Double Burger (from S$8.80), Beef Burger (from S$7.20), and Hot Crispy Chicken Burger (from S$7.20), alongside Original Chicken and Gangjung Chicken options.
Complementing the burgers are a variety of sides and desserts. The Shake Shake Fries (S$3.50) offer a customizable experience with onion, cheese, or Mexican chili seasoning, while Long Cheese Sticks (S$2.80) and Shake Shake Nuggets (S$6.80) provide additional savory options. For dessert, the Cup Bingsu (S$5.90), a light and refreshing shaved ice treat with fruits, red bean, and vanilla soft serve, offers a sweet conclusion to the meal.
Expanding on a Legacy of Korean Fast Food Dominance
Lotteria’s entry into Singapore is not merely the opening of another fast-food outlet; it is the strategic expansion of a brand that has significantly shaped South Korea’s quick-service dining landscape. Its historical achievement of a 45% market share in its home country by 2001, vastly outpacing competitors like McDonald’s, underscores its deep understanding of local preferences and its ability to innovate within the global fast-food framework. This success was built on blending traditional Western burger formats with distinctive Korean flavors and ingredients, creating a unique identity that resonated with consumers.
As Lotteria establishes its presence in Singapore, with plans for additional outlets in the coming years, it brings with it this proven model of cultural adaptation and culinary innovation. The introduction of Singapore-exclusive items, alongside established Korean favorites, demonstrates a commitment to catering to the local market while staying true to its “K-burger” roots. This approach positions Lotteria not just as a competitor but as a potential catalyst for further diversifying Singapore’s already rich fast-food offerings, solidifying its role as a bridge between Korean culinary tradition and international palates.
The entry of Lotteria into Singapore’s vibrant culinary scene signifies more than just another fast-food opening; it represents a strategic move by a brand with a proven track record of adapting global formats to local tastes, as evidenced by its historical market dominance in South Korea. Its carefully curated menu for Singapore, blending familiar Korean flavors with unique local twists, positions Lotteria to not only compete but also to further popularize the “K-burger” concept across Southeast Asia, leveraging the region’s strong affinity for Korean culture.