Rick Ross Launches RR22 Brand Amid Media Buzz

Rick Ross, the iconic rapper and entrepreneur, made headlines with the launch of his RR22 luxury bag collection at a glamorous event held at the Dolce by Wyndham Hotel in Hollywood, Florida, on August 8, 2025. The event marked the debut of a collaborative effort between Ross and Edition22, bringing vegan leather backpacks, duffle bags, sling bags, and crossbody bags to the forefront of luxury fashion.

RR22: A New Chapter in Luxury

The RR22 brand represents a bold step for Rick Ross as he expands his influence beyond music into the world of high-end fashion. The launch event showcased the collection’s diverse styles and colors, including sleek black and vibrant hues, designed to appeal to both luxury enthusiasts and eco-conscious consumers. According to NewsBreak, the collaboration with Edition22 reflects Ross’s vision for a sustainable yet stylish product line.

“This is more than just a bag; it’s a lifestyle,” Ross said during his speech at the launch event. The rapper emphasized the importance of creating products that resonate with his audience while maintaining a commitment to sustainability. The RR22 collection, which debuted at the G7 Rooftop in Fort Lauderdale earlier this month, is already making waves in the luxury market.

A Star-Studded Launch Event

The launch party was nothing short of spectacular, with numerous celebrities and influencers in attendance. Among the highlights of the evening was the appearance of Jazzma Kendrick, a model and luxury real estate agent, who accompanied Rick Ross at the event. As reported by Hot New Hip Hop, Kendrick has over 330,000 Instagram followers and is known for her work in runway and print modeling, including appearances at Lycra Mercedes-Benz Swim Week and Aruba’s 60 Years of Diamonds carnival.

Kendrick’s presence at the event sparked significant media attention, particularly in light of recent controversies surrounding Ross’s personal life. Just weeks earlier, the rapper had been embroiled in a social media spat with 50 Cent, who insinuated false claims about Ross’s relationships. Ross, however, dismissed the allegations, stating, “Curtis, you’re so infatuated with my lifestyle. You see me with a beautiful Black woman, and I hope you don’t have anything against that.”

Rick Ross: From Music Mogul to Fashion Icon

Rick Ross’s foray into fashion is not his first entrepreneurial venture. Known for his Maybach Music empire, Ross has consistently expanded his brand across industries, from music to real estate and now luxury fashion. According to Complex, his personal life has often been the subject of public interest, with past relationships involving notable figures like Foxy Brown, Shateria Moragne-el, and Lira “Galore” Mercer. Despite the challenges, Ross continues to thrive professionally, with the RR22 launch serving as a testament to his business acumen.

Ross’s ability to seamlessly transition from rapper to entrepreneur underscores his versatility and vision. The RR22 brand, in particular, highlights his commitment to innovation and quality, setting a new standard for celebrity-backed luxury products.

The Broader Impact of RR22

Beyond the glitz and glamour, the RR22 launch signals a shift in how celebrities leverage their influence to create meaningful brands. By prioritizing sustainability through the use of vegan leather, Ross is aligning his brand with growing consumer demand for ethical and eco-friendly products. This approach not only enhances the brand’s appeal but also positions Ross as a forward-thinking entrepreneur in the luxury market.

Industry analysts believe that RR22 has the potential to disrupt traditional luxury brands by offering a fresh perspective that combines style, functionality, and sustainability. With Ross’s star power and Edition22’s expertise, the collection is poised for significant success in both domestic and international markets.

Rick Ross’s RR22 launch is more than just a fashion statement; it’s a declaration of his evolving legacy as a cultural and entrepreneurial icon.