Quick Read
- Savannah Guthrie wore a ‘67’ costume inspired by a viral TikTok trend for Halloween 2025.
- The costume references a meme popularized by NBA player LaMelo Ball and Skrilla’s song “Doot Doot (67).”
- Dictionary.com named ‘67’ its Word of the Year for 2025, noting its ambiguous meaning.
- Guthrie’s costume resonated with parents familiar with the meme through their children.
How Savannah Guthrie Became the Face of TikTok’s ‘67’ Craze
On October 29, Savannah Guthrie—co-anchor of NBC’s Today—posted a video that quickly sparked conversation among parents and social media aficionados alike. In it, she wore a simple outfit: jeans, a black blazer, and a gray hoodie. But the real statement came from the bold silver “6” on her front and “7” on her back. This wasn’t just a quirky costume; it was a nod to a trend so viral that Dictionary.com crowned “67” as its Word of the Year for 2025.
For those not living in the world of TikTok or following the latest Gen Alpha slang, the ‘67’ phenomenon might seem baffling. The phrase, popularized by NBA star LaMelo Ball (whose height is, incidentally, 6’7’’) and propelled into the mainstream by Skrilla’s song “Doot Doot (67),” is, in many ways, a meme without a meaning. Kids across the globe—especially those under 13—have adopted the “six, seven” hand gesture, raising and lowering their palms in a rhythmic, almost ritualistic way, and sprinkling the phrase into conversations for no apparent reason.
Why the ‘67’ Meme Resonates With Parents—and Guthrie Herself
Guthrie, a mother of two (Vale, 11, and Charlie, 8), isn’t just observing this trend from the sidelines. She’s living it. Her costume is more than a playful jab at her children’s lingo; it’s a gentle wink at every parent trying to keep up with the ever-shifting world of youth culture. Comments flooded her Instagram, with one parent joking, “Oh that should drive your kids crazy,” and another suggesting, “All parents should unite in wearing this costume. To extinguish this saying collectively, forever.”
It’s this mix of bemusement and camaraderie that makes Guthrie’s choice resonate. She isn’t mocking her kids—she’s engaging with them, stepping into their world for a moment, and perhaps, gently poking fun at the generational gap. And in doing so, she reflects a broader reality: today’s parents are constantly negotiating the boundary between participating in their children’s digital lives and simply letting them be.
The Viral Journey: From NBA Courts to Dictionary.com’s Word of the Year
The journey of “67” from a basketball player’s stats to a cultural touchstone is a case study in how language evolves in the digital age. As Dictionary.com explained in its October 29 press release, “Some say it means ‘so-so, or ‘maybe this, maybe that,’ especially when paired with its signature hand gesture where both palms face up and move alternately up and down.” But the real magic, according to lexicographer Steve Johnson, is its ambiguity: “The most defining feature of 67 is that it’s impossible to define. It’s meaningless, ubiquitous, and nonsensical.”
Yet, as Johnson notes, that very lack of meaning makes it meaningful to those who use it. It’s a social signal, a performance, an inside joke. When kids shout “six, seven,” they’re not just mimicking a meme—they’re expressing a feeling, marking themselves as part of a group. Skrilla, the artist behind the trend, confessed to The Wall Street Journal, “I never put an actual meaning on it, and I still would not want to. Its lack of meaning is why everybody keeps saying it.”
DIY, Relatability, and Guthrie’s Halloween Philosophy
Halloween on Today is often a high-production affair, with anchors pulling out all the stops. Guthrie’s 2025 costume, however, leaned into DIY simplicity. The handmade paper cutouts, the casual outfit, the at-home video—it’s all a nod to the kind of creativity and resourcefulness familiar to every parent. In 2024, she dressed as Elle Woods from Legally Blonde, earning an “Approved” comment from Reese Witherspoon herself. This year, though, the costume was less about Hollywood glam and more about authenticity and connection.
By choosing ‘67’, Guthrie demonstrates that sometimes the best costumes are the ones that make you laugh, make you think, and bring people together. She’s not trying to be the star of the party—she’s trying to be present in the moment, to share a joke with her kids, and to remind everyone that Halloween, at its core, is about fun.
Halloween 2025: Celebrity Costumes Reflect Changing Trends
Guthrie wasn’t the only celebrity leaning into social media trends this year. Stars like Paris Hilton, Kourtney Kardashian, and Bette Midler all showcased costumes inspired by pop culture icons and internet memes. From Elsa Hosk’s Princess Diana “revenge dress” homage to Kim Kardashian’s TikTok star getup, the lines between digital and real-life personas continue to blur.
But Guthrie’s costume stands out for its subtlety and self-awareness. It’s not about dazzling crowds or winning best-dressed—it’s about joining a conversation already happening in millions of homes. For parents and kids alike, it’s a reminder that trends don’t have to make sense to be fun. Sometimes, they’re just a way to connect.
In a world saturated with meaning and explanation, Savannah Guthrie’s embrace of ‘67’ offers a refreshing pause—a moment where the point isn’t clarity, but connection. Her costume is less about following the crowd and more about understanding it, showing that even the most nonsensical trends can build bridges between generations.