In the world of marketing, celebrity collaborations are a common occurrence, aimed at increasing brand awareness. This time, Carvana has exceeded expectations by bringing together seven-time NASCAR champion Jimmie Johnson and basketball Hall of Famer Shaquille O’Neal. The result is a unique paint scheme for Johnson’s No. 84 Toyota for the upcoming race in Daytona.
Carvana has unveiled a unique collaboration between seven-time NASCAR champion Jimmie Johnson and basketball Hall of Famer Shaquille O’Neal. The result is a custom paint scheme for Johnson’s No. 84 Toyota at Daytona. The design, revealed on February 7 at Shaq’s Fun House in New Orleans, features elements from O’Neal’s 1990s basketball career, including pinstripes and the iconic “Dunkman” logo on the hood.
The special paint scheme originated from a playful online exchange between the two sports legends, culminating in a friendly wager. The car will make its debut during DAYTONA 500 qualifying on February 12, with the main race scheduled for February 16, 2025, at Daytona International Speedway.
This collaboration not only captures the attention of fans of both sports but also contributes to increasing Carvana’s brand awareness. The timing of the event is particularly well-chosen, as the Daytona 500 is a high-profile event with a large audience. This move by Carvana once again proves that they know how to grab attention and create remarkable marketing campaigns.