branding
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Creator Agencies Pivot to Entertainment Studios as Brands Shift Ad Budgets
Creator agencies are rebranding as entertainment studios to meet rising demand for branded content, with marketers increasingly funding these productions.
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Lisa Hogan Expands Brand as Clarkson’s Farm Returns to Prime Video
As the fifth series of Clarkson’s Farm debuts on Amazon Prime Video, Lisa Hogan is leveraging the show’s massive reach to launch her ‘The Tall Irish’ wellness brand.
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Macquarie Centre Launches Strategic Rebranding as Regional Retail Competition Intensifies
Macquarie Centre has debuted its ‘Where It All Begins’ campaign, designed to reposition the shopping hub as a premier lifestyle and entertainment destination in Northern Sydney.
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The Strategic Architecture of Legal Branding: Tim Misny and the Institutionalization of ‘The Misny Method’
The release of ‘The Misny Method’ marks a pivotal moment in the evolution of legal marketing, shifting the focus from individual litigation to the systematic commercialization of the American personal injury sector.
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Cracker Barrel’s Logo Redesign Sparks Heated Debate Online
Cracker Barrel’s first logo redesign in 48 years has ignited a polarizing online debate, with critics calling it unnecessary and supporters defending the change. The move is part of the company’s broader ‘All the More’ campaign.