Cord Cutting
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US Cable TV Penetration Hits Record Low of 32% as Cord-Cutting Accelerates
Cable TV penetration in the US has fallen to 32%, with over 2 million subscribers lost in Q1 2026 as high costs drive households away from traditional bundles.
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YouTube TV Gains Subscribers as Rival Streaming Services Shut Down
As smaller live TV streaming services announce closures and subscriber migrations, YouTube TV cements its market position with over 8 million users and exclusive sports content.