Luxury Market
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Bugatti Struggles to Meet Record Demand from Ultra-Wealthy Collectors
CEO Mate Rimac confirms Bugatti is expanding production capacity as demand from the world’s wealthiest collectors continues to outpace supply.
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Beyond the Wrist: Audemars Piguet and Swatch Gamble on the ‘Royal Pop’ Pocket Watch
The unexpected collaboration between Audemars Piguet and Swatch introduces the ‘Royal Pop’ series, shifting the luxury focus from wristwatches to $400 Bioceramic pocket watches.