Watchmaking
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The Swatch x Audemars Piguet ‘Royal Pop’: A New Era for Luxury Horology?
Swatch has officially confirmed a collaboration with independent luxury giant Audemars Piguet. The ‘Royal Pop’ collection, set for a May 16, 2026, release, marks a significant shift in watch industry strategy.
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Swatch x Audemars Piguet ‘Royal Pop’ Launch Confirmed for May 16
Swatch has officially confirmed a partnership with independent giant Audemars Piguet for the ‘Royal Pop’ collection, set for a worldwide brick-and-mortar release on May 16, 2026.
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Grand Seiko’s New Diver: The 9RA5 Movement Goes Mainstream
Grand Seiko has teased a new premium dive watch featuring the high-performance 9RA5 movement, signaling a major shift for the brand’s luxury diver strategy.