TWICE Adds Dates to ‘This Is For’ World Tour: Record Demand

When TWICE first announced their ‘ World Tour’, the global K-pop community was abuzz. Yet as ticket sales went live, even seasoned industry watchers were taken aback by the scale of fan enthusiasm. In response, the group has now added a remarkable 17 new dates, stretching across North America, Europe, and the UK. It’s a move that underscores not just TWICE’s popularity, but the growing international appetite for K-pop as a cultural force.

According to Pollstar News, cities including Vancouver, Seattle, Dallas, Chicago, Austin, Paris, and Amsterdam have received second shows, with the New York area’s UBS Arena and Los Angeles’ Kia Forum now hosting three and four performances respectively. In a noteworthy addition, Turin, Italy, joins the itinerary with a May 20 concert at Inalpi Arena. The expanded list reflects a nimble response to overwhelming ticket demand, as venues in Oakland, Washington, D.C., and Hamilton also see increased opportunities for fans to experience TWICE live.

The North American leg of the tour will kick off January 9 at Vancouver’s Rogers Arena, winding through major cities before closing in Austin on April 18. Then, the European stretch begins May 9 in Lisbon, Portugal, culminating at London’s iconic O2 Arena on June 4. With 24 headline reports filed to Pollstar’s Boxoffice, TWICE has already sold nearly 672,000 tickets, grossing $93.8 million—a testament to their status as global superstars. On average, each show draws nearly 28,000 fans and brings in $3.9 million in revenue.

But what’s driving this surge? TWICE’s recent fourth studio album, ”, debuted in the top 10 of the Billboard 200, marking their continued ascent in the competitive international music market. Their inclusion on the soundtrack for Netflix’s hit animated film “K-Pop Demon Hunters” further amplified their reach beyond traditional K-pop circles.

For fans, the expanded tour means more chances to catch the group’s dynamic performances. Notably, TWICE will perform in-the-round, utilizing a 360-degree stage designed to immerse audiences in every song and dance routine. Such production choices are a nod to the group’s reputation for high-energy choreography and vibrant visual storytelling.

Tickets for the newly added North American dates go on sale October 16 at 3 p.m. local time, with European tickets available the same day at 10 a.m. local time. For those eyeing previously announced shows, remaining tickets are already available.

Analyzing the tour schedule reveals a strategic blend of arena choices. In the U.S., venues like Rogers Arena, Climate Pledge Arena, and the Kia Forum reflect TWICE’s ability to fill massive spaces—a feat once reserved for only the biggest names in Western pop. In Europe, stops at MEO Arena in Lisbon, Accor Arena in Paris, and The O2 in London signal their crossover appeal, bridging linguistic and cultural boundaries.

For concert promoters and industry analysts, the economics are compelling. With an average gross of $3.9 million per show, TWICE is not just a musical phenomenon but a major commercial engine. Their success is also a barometer for the broader K-pop industry, which continues to expand its footprint in markets previously seen as challenging for non-Western acts.

Of course, the logistics behind such a large-scale tour are formidable. Coordinating multiple dates in major cities, managing international travel, and adapting to local regulations require a seasoned team. The addition of second (and even third or fourth) dates in several cities suggests careful monitoring of ticket sales and an agile approach to scaling up production.

As the tour unfolds, it will be worth watching how TWICE’s setlists, stage design, and fan engagement evolve. Past tours have featured elaborate light shows, themed costumes, and interactive segments that encourage fans to participate. The promise of a 360-degree stage hints at new creative possibilities, perhaps setting a new standard for arena concerts.

Looking beyond the numbers, TWICE’s world tour is a microcosm of K-pop’s global influence. The group’s ability to sell out shows in cities from Vancouver to London reflects a shifting musical landscape, where language is no longer a barrier and fandoms span continents. It’s a phenomenon built on social media engagement, viral music videos, and a relentless commitment to connecting with fans.

For fans unable to secure tickets, the group’s prolific output—albums, soundtracks, and digital content—offers alternative ways to engage. Yet, the live experience remains the gold standard, as thousands flock to arenas for a chance to see TWICE in person.

In the end, the expansion of TWICE’s ‘ World Tour’ is more than a business decision. It’s a reflection of changing tastes, evolving technologies, and the power of shared cultural moments.

As the tour expands, TWICE’s record-breaking ticket sales and global reach illustrate not only their own star power, but the broader transformation of K-pop into a truly international phenomenon. The group’s agility in adding new dates and engaging fans across continents sets a benchmark for future global tours, demonstrating how pop music can unite diverse audiences in ways previously unimaginable.