- Apple is developing two new Vision Pro models, per Bloomberg.
- One model will be lighter and more affordable, priced around $1,500–$2,000.
- The other will connect directly to a Mac, offering ultra-low latency for professional use.
- The Vision Pro’s high price and limited use cases have hindered its adoption.
- Apple aims to refine its mixed reality strategy and compete with Meta.
Apple’s Vision Pro: A New Chapter in Mixed Reality
Apple is reportedly advancing its Vision Pro lineup with two new models, aiming to address the challenges faced by its first-generation mixed reality headset. According to Bloomberg’s Mark Gurman, these updates are part of Apple’s broader strategy to refine its approach to spatial computing and compete with rivals like Meta.
What Are the New Vision Pro Models?
The first of the two new Vision Pro models is expected to be a lighter and more affordable version of the original headset. Bloomberg reports that this model could be priced between $1,500 and $2,000, significantly lower than the current Vision Pro’s $3,500 price tag. This reduction in cost may involve compromises, such as a less pixel-dense display or other hardware adjustments. However, Apple is reportedly focused on making the device more comfortable for prolonged use, addressing complaints about the original Vision Pro’s weight and bulk.
The second model is designed for professional and enterprise use. This version will connect directly to a Mac, offering an ultra-low latency experience. Such a setup is particularly suited for demanding applications like surgical imaging, flight simulation, and other enterprise-level tasks where even minor delays could pose significant challenges. By tethering the headset to a Mac, Apple aims to leverage the computing power of its existing devices while ensuring a seamless user experience.
Challenges with the Current Vision Pro
Apple’s first-generation Vision Pro, launched in 2024, has faced several hurdles. Despite being a technological marvel, its high price and limited software ecosystem have deterred widespread adoption. Reports suggest that Apple sold fewer than 500,000 units last year, far below initial expectations. Additionally, the headset’s weight—nearly 1 kilogram with the battery—has led to complaints of discomfort during extended use. Apple even introduced support straps to alleviate these issues, a tacit acknowledgment of the design’s shortcomings.
These challenges have prompted Apple to reevaluate its strategy, focusing on making the Vision Pro more accessible and versatile. The upcoming models aim to address these pain points while paving the way for future innovations in augmented reality (AR) and virtual reality (VR).
Apple’s Long-Term Vision
According to Gurman, Apple’s ultimate goal is to develop lightweight AR glasses that can be worn all day, similar to regular eyewear. The Vision Pro and its successors are seen as stepping stones toward this vision. CEO Tim Cook has reportedly made the project a top priority, with significant resources allocated to its development.
However, achieving this goal is no small feat. AR glasses require advancements in miniaturization, battery life, and display technology, among other challenges. While the Vision Pro models offer a glimpse into Apple’s ambitions, the company still has a long road ahead to realize its vision of ubiquitous AR.
Competition and Market Dynamics
The mixed reality market is becoming increasingly competitive, with companies like Meta offering more affordable alternatives. Meta’s Quest headsets, for instance, are priced significantly lower than the Vision Pro, making them more accessible to a broader audience. Additionally, Meta has explored AR glasses in collaboration with Ray-Ban, further intensifying the competition.
Apple’s decision to continue investing in the Vision Pro platform underscores its commitment to spatial computing. By introducing a more affordable model and a Mac-compatible version, the company aims to appeal to both casual users and professionals, carving out a niche in the evolving market.
What to Expect Next
While Apple has not officially announced the new Vision Pro models, reports suggest that the lighter, more affordable version could launch as early as this year. The Mac-compatible model, on the other hand, may take longer to materialize, given its focus on enterprise applications and specialized use cases.
Analysts like Ming-Chi Kuo have expressed skepticism about the timeline, suggesting that production delays and the lack of compelling use cases could push the launch of these devices further into the future. Nonetheless, Apple’s continued investment in the Vision Pro platform indicates that the company remains committed to overcoming these challenges.
Apple’s decision to develop two new Vision Pro models reflects its determination to refine its mixed reality strategy. By addressing the shortcomings of the first-generation headset and targeting diverse user segments, the company aims to solidify its position in the competitive AR/VR market. Whether these efforts will translate into commercial success remains to be seen, but one thing is clear: Apple is not backing down from its vision of a spatial computing future.