CMF enters portable audio market with milk carton-inspired Bluetooth speakers

Multiple CMF portable Bluetooth speakers in different colors arranged on a white background

Quick Read

  • CMF launched its first portable Bluetooth speakers, the Speaker S and Speaker M.
  • Both models feature a distinctive milk carton-inspired design with swappable panels.
  • Users can 3D-print their own custom panels and control knobs.
  • Speaker S delivers 10W RMS output, while Speaker M provides 35W RMS.
  • Both speakers feature Bluetooth 6.0, IP68 water resistance, and an 18-hour battery life.

A Fresh Design Direction in Portable Audio

CMF, the budget-focused sub-brand created by Nothing, has officially entered the portable Bluetooth speaker market with the launch of two distinct models: the compact Speaker S and the larger Speaker M. Reported by The Verge, the new hardware series adopts an industrial aesthetic modeled directly after milk cartons, featuring bright color options including white, dark grey, orange, and turquoise. This playful approach continues CMF’s design philosophy of standing out in crowded consumer electronics categories through unconventional form factors and vibrant color palettes.

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Alongside their distinctive shapes, both speakers incorporate a high degree of physical personalization. According to What Hi-Fi?, the devices feature swappable front panels and control knobs. CMF supports user customization by providing standardised, 3D-printable designs, allowing owners to manufacture their own custom panels and knobs. The Speaker S measures 130.5mm tall, weighs 334g, and includes a built-in attachment point for straps or carabiners, while the Speaker M measures 220mm tall, weighs approximately 602g to 604g depending on reporting, and incorporates an integrated carrying handle suitable for at-home placement or grab-and-go use as noted by AOL.

Acoustic Architecture and Performance Specs

Despite sharing a common design lineage, the two models differ significantly in acoustic output and internal component configuration. SoyaCincau reports that the smaller Speaker S is equipped with a custom-tuned 45mm full-range driver and dual passive radiators, delivering 10W RMS output across a frequency response range of 70Hz to 20kHz. The larger Speaker M steps up performance with a dual-driver setup comprising a 70mm woofer rated at 25W and a 16mm tweeter rated at 10W, producing a total output of 35W RMS across 60Hz to 20kHz.

Both units feature an Adaptive Tuning algorithm that continuously analyzes audio playback in real time to optimize output and equalizer settings. Users can also access an Ultra Bass mode to enhance low-frequency response, a Wide Soundstage feature for an expanded acoustic image, and Night Mode. Management of audio profiles is handled via the Nothing X app, which supplies four preset configurations—Balanced, More Bass, More Treble, and Voice—alongside custom equalizer controls.

Connectivity, Battery Life, and Pricing Structure

Modern connectivity is anchored by Bluetooth 6.0 support across both models, supplemented by NFC, Google Fast Pair, and Microsoft Swift Pair for rapid device connection. According to What Hi-Fi?, the speakers support simultaneous multi-device connection, Auto Wake functionality upon device reconnection, and wired USB-C audio input. For multi-speaker setups, users can pair identical models for stereo sound or utilize Auracast-based Party Mode to synchronize up to 10 compatible speakers.

Battery performance is rated at up to 18 hours of continuous playback for both the Speaker S and Speaker M. Additionally, both devices carry an IP68 dust and water resistance rating, certified to withstand submersion in up to 1.5 meters of water for 30 minutes. Market pricing is positioned aggressively within the budget sector: the Speaker S launches at £49 / $59 / €59, while the larger Speaker M is priced at £99 / $109 / €99, with both models available immediately.

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