BTS
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McDonald’s Announces Nationwide BT21 Happy Meal Launch
Starting July 14, McDonald’s U.S. launches a limited-edition BT21 Happy Meal featuring 10 unique keychains and interactive digital content for global fans.
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BTS’ Jungkook Sparks Online Debate Following Considerate Gesture During Livestream
BTS star Jungkook went viral after hiding while eating during a four-hour livestream to accommodate vegan fans, sparking a debate on influencer etiquette.
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BTS’ Jimin Makes High-Profile Appearance at Dior Men’s Spring/Summer 2027 Show in Paris
BTS member Jimin attended the Dior Men’s SS27 show in Paris, sparking significant social media engagement and a heated online debate regarding his edited photos.
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Kim Taehyung and Global Stars Attend Celine Men’s Spring 2027 Show in Paris
BTS superstar Kim Taehyung joined Oscar Isaac and other celebrities at the Celine Men’s Spring 2027 show in Paris, marking a key moment in the fashion calendar.
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Brazilian national sentenced for stalking BTS member Jungkook
A Seoul court has issued a suspended prison sentence to a Brazilian national for repeatedly trespassing at the residence of BTS member Jungkook.
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BTS Marks 13th Anniversary with ‘Arirang’ Busan Tour and New Release
Global K-pop icons BTS celebrate their 13th anniversary with the ‘Arirang’ world tour in Busan and the release of their new track, ‘Come Over.’
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BTS ‘Arirang’ Residency: The Economic and Cultural Mechanics of a Global Comeback
The return of BTS to Las Vegas for a four-night residency at Allegiant Stadium signals a major economic surge and a strategic shift in the group’s global soft power strategy.
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FIFA Unveils Massive Halftime Show for 2026 World Cup Final: A Strategic Pivot in Global Sports Entertainment
FIFA has announced a historic shift for the 2026 World Cup Final, featuring a high-budget halftime show headlined by Shakira, Madonna, and BTS, signaling the ‘Super Bowl-ization’ of global soccer.
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BTS Returns: Inside the Digital-First Strategy of ‘Arirang’
Following a four-year hiatus, BTS has launched their ‘Arirang’ era with a record-breaking digital-first rollout, signaling a major shift in K-pop industry standards.
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Hybe Shares Slide 15% After BTS Seoul Comeback Underwhelms
Hybe’s market value dropped sharply on Monday following a lower-than-anticipated turnout at the BTS comeback concert in Seoul, signaling investor anxiety over the group’s market dominance.
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Lili Reinhart Joins BTS for Cinematic ‘Swim’ Comeback
American actress Lili Reinhart stars in BTS’s comeback music video ‘Swim’, marking the group’s return with their new album ‘Arirang’ after a four-year hiatus.
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BTS Return to Seoul: Security and Stakes as ‘Arirang’ Drops
Seoul is under high security as BTS performs their first group concert since 2022 to celebrate the launch of their new album, Arirang.
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ARIRANG Album by BTS to Feature SWIM as Lead Title Track
BTS revealed their upcoming album ARIRANG, scheduled for March 20, 2026, featuring SWIM as the energetic and catchy title track.
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BTS Comeback Concert Transforms Seoul’s Gwanghwamun Square
Seoul is preparing for an estimated 260,000 fans as K-pop sensation BTS holds its comeback concert at Gwanghwamun Square on March 21.
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Weverse Details BTS Comeback Concert Access Amid Record Fan Demand
Global fan platform Weverse is at the center of BTS’s highly anticipated full group comeback, managing both the rapid sell-out of their new official light stick and the complex ticketing process for a free concert in Seoul’s Gwanghwamun Square.