BTS
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Stray Kids Join Grammy Boycott as Asian Pop Category Stirs Debate
K-pop heavyweights Stray Kids have bypassed the 2027 Grammy submissions, following BTS in protesting the Recording Academy’s controversial new Asian pop category.
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BTS Performance at 2026 iHeartRadio Festival Sparks Fan Backlash Over Set Length
BTS closed the first night of the 2026 iHeartRadio Music Festival in Las Vegas, but a short set and technical issues have triggered widespread fan criticism.
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BTS ‘Arirang’ World Tour Expands to Cinema Screenings in India
BTS has launched ticket sales in India for cinema screenings of their ‘Arirang’ tour performances in Buenos Aires and São Paulo.
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BTS Star Jungkook Clears Up Viral Misconception Over Creative Team Criteria
BTS’s Jungkook clarified that his viral list of traits described an ideal video production candidate, not a romantic partner, following online fan speculation.
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BTS Declines 2027 Grammy Consideration Amid Debate Over New Asian Pop Category
Global superstars BTS will not submit music for the 2027 Grammy Awards, signaling a move against the Recording Academy’s new Asian Pop Performance category.
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McDonald’s Announces Nationwide BT21 Happy Meal Launch
Starting July 14, McDonald’s U.S. launches a limited-edition BT21 Happy Meal featuring 10 unique keychains and interactive digital content for global fans.
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BTS’ Jimin Makes High-Profile Appearance at Dior Men’s Spring/Summer 2027 Show in Paris
BTS member Jimin attended the Dior Men’s SS27 show in Paris, sparking significant social media engagement and a heated online debate regarding his edited photos.
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Kim Taehyung and Global Stars Attend Celine Men’s Spring 2027 Show in Paris
BTS superstar Kim Taehyung joined Oscar Isaac and other celebrities at the Celine Men’s Spring 2027 show in Paris, marking a key moment in the fashion calendar.
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Brazilian national sentenced for stalking BTS member Jungkook
A Seoul court has issued a suspended prison sentence to a Brazilian national for repeatedly trespassing at the residence of BTS member Jungkook.
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BTS Marks 13th Anniversary with ‘Arirang’ Busan Tour and New Release
Global K-pop icons BTS celebrate their 13th anniversary with the ‘Arirang’ world tour in Busan and the release of their new track, ‘Come Over.’
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BTS ‘Arirang’ Residency: The Economic and Cultural Mechanics of a Global Comeback
The return of BTS to Las Vegas for a four-night residency at Allegiant Stadium signals a major economic surge and a strategic shift in the group’s global soft power strategy.
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FIFA Unveils Massive Halftime Show for 2026 World Cup Final: A Strategic Pivot in Global Sports Entertainment
FIFA has announced a historic shift for the 2026 World Cup Final, featuring a high-budget halftime show headlined by Shakira, Madonna, and BTS, signaling the ‘Super Bowl-ization’ of global soccer.
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BTS Returns: Inside the Digital-First Strategy of ‘Arirang’
Following a four-year hiatus, BTS has launched their ‘Arirang’ era with a record-breaking digital-first rollout, signaling a major shift in K-pop industry standards.
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Hybe Shares Slide 15% After BTS Seoul Comeback Underwhelms
Hybe’s market value dropped sharply on Monday following a lower-than-anticipated turnout at the BTS comeback concert in Seoul, signaling investor anxiety over the group’s market dominance.

