Swatch
-
The Swatch x Audemars Piguet ‘Royal Pop’: A New Era for Luxury Horology?
Swatch has officially confirmed a collaboration with independent luxury giant Audemars Piguet. The ‘Royal Pop’ collection, set for a May 16, 2026, release, marks a significant shift in watch industry strategy.
-
Beyond the Wrist: Audemars Piguet and Swatch Gamble on the ‘Royal Pop’ Pocket Watch
The unexpected collaboration between Audemars Piguet and Swatch introduces the ‘Royal Pop’ series, shifting the luxury focus from wristwatches to $400 Bioceramic pocket watches.
-
Swatch x Audemars Piguet ‘Royal Pop’ Launch Confirmed for May 16
Swatch has officially confirmed a partnership with independent giant Audemars Piguet for the ‘Royal Pop’ collection, set for a worldwide brick-and-mortar release on May 16, 2026.
-
Swatch Signals May 16 Release for ‘Royal Pop’ as Audemars Piguet Collaboration Surfaces
Swatch confirms a May 16 launch for the ‘Royal Pop,’ a high-stakes collaboration with independent luxury giant Audemars Piguet that aims to eclipse the MoonSwatch.