Taylor Sheridan’s production empire is shifting its focus toward North Texas, with filming currently underway for the highly anticipated Tulsa King spinoff, Frisco King. Production teams have established a base in Haslet, a growing Tarrant County community, marking a strategic move for the prolific writer and producer. The series, which stars Samuel L. Jackson, underwent a significant creative overhaul—formerly titled Nola King—before settling into its current production cycle in the Lone Star State.
Paramount+ Strategy and ‘Lioness’
Beyond the expansion into North Texas, Sheridan’s core slate continues to dominate Paramount+ viewership metrics. The network has confirmed that the third season of the military-thriller series Lioness will premiere on August 2, 2026. This announcement follows a period of sustained success for the franchise, which remains a cornerstone of Sheridan’s output alongside the ongoing Dutton Ranch series.
Despite Dutton Ranch recently ceding the top streaming spot on Paramount+ to South Park, it remains a critical and commercial success, currently holding an 89% “Certified Fresh” rating on Rotten Tomatoes. The cross-pollination of these series—with ongoing speculation regarding potential crossovers between the Yellowstone universe and Landman—underscores Sheridan’s ability to maintain audience engagement through a tightly woven narrative network.
Economic and Cultural Impact
The choice to film in Haslet reflects a broader trend of large-scale productions utilizing North Texas infrastructure. Local reports indicate that the production has integrated into the community, with casting calls extending to local residents and resources. For Sheridan, this environment offers a scalable production model that mirrors the gritty, authentic aesthetic that has defined his work. As the industry watches the development of Frisco King, the focus remains on whether this new entry can replicate the sustained cultural impact of the Yellowstone franchise.