Actress and singer Hilary Duff has officially partnered with Bath & Body Works to launch a new fragrance and body care collection titled “Fruit Fusion.” The collaboration, which debuted this week, is now available both online and at retail locations nationwide.
As a creative partner and campaign ambassador for the brand, Duff worked to develop a line that emphasizes both hydration and distinct fruity scents. According to a company press release, the collection includes products such as body wash, “Smooth & Soothe” body cream, hair and body perfume mists, lip oils, and pocket-sized hand sanitizers. The specific scents featured in the inaugural release include Watermelon Whirl, Tangerine Twirl, Berry Bliss, and Banana Blend.
“For me, it’s always about feeling good in your own skin and choosing what works for you,” Duff stated in the brand’s announcement. “I look for products that work with my routine and provide real benefits.”
Veronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works, noted that the collaboration is intended to be a long-term project, with plans to expand the lineup with additional scents and product variations in the future. The company highlighted that the partnership aims to blend product innovation with a design approach meant to resonate with their existing customer base.
This launch follows a busy year for the 38-year-old Houston native, who recently appeared as a cover model for the 2026 Sports Illustrated Swimsuit issue and is currently in the midst of her first concert tour in 18 years.