South Korean boy group Stray Kids has officially released the music video for their latest title track, “This & That.” The song serves as the centerpiece of the group’s new mini-album, which shares the same title. The video, which premiered on the group’s official YouTube channel, continues their trend of self-produced music, a hallmark of their career that fans—known as STAY—have come to expect.
As of August 7, 2026, the release has already generated significant engagement on social media platforms. Early viewer metrics indicated that the video surpassed half a million views within its first 30 minutes of release, highlighting the group’s massive digital footprint and the rapid mobilization of their global fanbase. The track “This & That” is being noted for its signature “cool beat” style, a sound consistent with the group’s previous discography.
Stray Kids, managed by JYP Entertainment, remains one of the most prominent acts in the K-pop industry, consistently topping streaming charts upon each project launch. The release of the “This & That” music video is part of a broader promotional cycle for the new mini-album, which is expected to include various digital content and potential live performance teasers in the coming weeks.
Stray Kids Releases New Music Video for ‘This & That’ K-pop group Stray Kids has officially released the music video for their latest title track, ‘This & That,’ featured on their new mini-album.
What should readers watch next?
As of August 7, 2026, the release has already generated significant engagement on social media platforms.
What remains unclear: The available reporting does not yet fully settle the next step in the story.
Perspectives
The Fan Perspective (STAY) vs Industry Context
Story lens
The Fan Perspective (STAY)
Fans view the self-produced nature of the track as an authentic expression of the group’s artistic growth. The rapid engagement metrics suggest that the audience prioritizes these releases as major events, reinforcing the group’s ability to maintain high engagement levels through consistent, high-quality output
Industry Context
The speed at which the video reached half a million views highlights the logistical efficiency of K-pop marketing campaigns. By releasing the music video simultaneously with the album’s drop, JYP Entertainment leverages existing fan momentum to maximize chart performance immediately
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Stray Kids have released their latest eight-track mini-album, ‘THIS & THAT,’ as the group continues their record-breaking run on the Billboard 200 charts.
