Ubisoft, one of the world’s most influential game publishers, has made headlines by acquiring Amazon Games Montreal and its in-development MOBA (Multiplayer Online Battle Arena) game, March of Giants. This move is more than just a business transaction—it’s a calculated step into the heart of one of gaming’s most competitive and rapidly growing genres.
Announced on December 15, 2025, the acquisition brings the entire Montreal-based development team under Ubisoft’s wing. Notably, the team includes Creative Director Xavier Marquis and Senior Production Leader Alexandre Parizeau, both veterans with deep Ubisoft roots. Their reunion is more than symbolic; it’s a promise of continuity and expertise, ensuring that March of Giants retains its vision and momentum.
Why is this significant? The MOBA market, dominated by giants like League of Legends and Dota 2, is projected to double in revenue by 2030. Ubisoft, traditionally strong in open-world and competitive shooters, now positions itself to compete head-on in this lucrative arena. The move also highlights the value of specialized talent—Marquis and Parizeau’s experience with multiplayer games was a key factor in the acquisition, according to Game Developer.
The timing couldn’t be more telling. Amazon, following substantial layoffs and a dramatic pivot away from internal game development, decided to sell the studio and IP. Major projects like New World and the Lord of the Rings MMO were canceled, leaving Amazon to focus on publishing and support roles. As reported by Glass Almanac, this restructuring reflects a broader trend: big tech companies reassessing their place in the gaming ecosystem, sometimes stepping back from the frontlines.
For Ubisoft, the benefits are immediate. The publisher gains a near-complete game and a seasoned team, fast-tracking its entry into the MOBA genre. March of Giants, a free-to-play 4v4 War MOBA designed for PC, recently completed a closed alpha test on Steam (September 2–10, 2025). Player feedback from this phase will help guide the game’s final development push under Ubisoft’s direction.
There are practical implications for gamers, too. Ubisoft’s robust infrastructure—proven through years of running live service titles and esports events—means March of Giants is likely to reach full launch faster and with greater stability. The game’s modest hardware requirements point to a broad target audience, and with Amazon continuing to support promotion via Twitch, visibility is all but guaranteed.
The financial terms of the deal remain undisclosed, but the partnership doesn’t end at the sale. Amazon’s marketing support, especially through its dominant streaming platform, provides a crucial boost. As ZoomBangla notes, this ongoing collaboration could set a new precedent for how tech giants and publishers work together post-acquisition.
March of Giants isn’t just another MOBA. It’s Ubisoft’s answer to a genre that demands innovation and community engagement. The game promises strategic 4v4 battles, accessible entry points, and the kind of polish one expects from a top-tier studio. While console versions haven’t been announced, Ubisoft’s ownership opens the door to potential multi-platform expansion in the future.
This acquisition has ripple effects across the industry. It signals a phase of consolidation, where established publishers snap up promising projects from tech firms looking to streamline. For players, it’s a reminder that the games they love are often shaped by shifting business strategies as much as creative vision.
Meanwhile, Ubisoft continues to deliver on other fronts. The recently released Assassin’s Creed Shadows for Nintendo Switch 2, praised for its immersive recreation of feudal Japan and stellar performance, is available at a discount on Amazon—another sign of the publisher’s active engagement with both the hardcore and casual gaming communities (Pocket Tactics).
Looking ahead, industry observers and gamers alike will be watching closely as Ubisoft integrates March of Giants and its Montreal team. Will this project become the next big hit in the world of competitive gaming? The stage is set, the players are assembled, and the outcome—like any great MOBA match—will depend on teamwork, strategy, and a bit of daring.
Ubisoft’s acquisition of March of Giants is not just a win for the publisher but a reflection of the evolving gaming landscape. By reuniting experienced developers and leveraging Amazon’s promotional power, Ubisoft is betting big on the future of competitive multiplayer games. The move underscores how talent, timing, and strategic partnerships can redefine the boundaries of what’s possible in modern game development.