How to Watch the Brownlow Medal in 2025: Channel and Streaming Details
The anticipation has been building for weeks, and now the moment has arrived: the 2025 Brownlow Medal, Australian Football League’s most prestigious individual honor, will be awarded in a ceremony that blends athletic achievement with high fashion and celebrity. But for fans and style-watchers alike, one practical question comes up every September: What channel is the Brownlow on?
This year, the answer remains refreshingly simple. Channel Seven is the exclusive broadcaster of the 2025 Brownlow Medal. From 7.30pm AEST, viewers across Australia can tune in to see the drama unfold live from Melbourne’s Crown Palladium. For those on the go, the 7Plus streaming platform offers a free and seamless way to catch every moment—red carpet arrivals, emotional speeches, and all the glitz in between (Marie Claire).
The Red Carpet: Where Fashion Rivals Football
In recent years, the Brownlow red carpet has transformed from a modest awards night into a full-blown fashion spectacle. What was once a night of low-key cocktail dresses and classic suits now rivals any major event in the entertainment calendar. The Crown Palladium’s entrance is set ablaze with sequins, sweeping gowns, and bold statements, as AFL stars and their partners stride before the cameras. It’s a rare intersection where athletic prowess and sartorial flair meet, captivating not just sports fans but fashion devotees nationwide.
This year, the red carpet coverage is as much a drawcard as the medal count itself. Channel Seven and 7Plus begin their broadcasts early, ensuring viewers don’t miss a single arrival. All eyes are on familiar faces: Bec Judd, wife of former AFL star Chris Judd, is expected to turn heads, while influencer Mattie Gouman, dating Carlton’s Harry McKay, is already sparking buzz. And then there’s the intrigue of whether Brownlow contender Bailey Smith will bring rumored new flame Tammy Hembrow—an appearance that would surely send social media into overdrive (7NEWS).
Beyond the Award: What Makes the Brownlow a National Event?
While the primary focus of the night is the crowning of the AFL’s best and fairest, the Brownlow Medal has become much more than a sporting award. It is a celebration of community, glamour, and the stories that animate the nation’s favorite game. In the hours before the winner is revealed, the red carpet serves as a stage for personal triumphs, long-standing friendships, and the union of football families from every corner of Australia.
Brisbane’s players and their partners gather at the Gabba, while Melbourne’s elite descend on the Crown Palladium, creating a simultaneous celebration in multiple cities. Last year’s winner, Patrick Cripps, walks the carpet with his wife Monique, while rising stars like Isaac Kako bring their most important supporters—sometimes a proud parent, sometimes a lifelong friend. The result is a tapestry of moments that resonate with viewers far beyond the AFL’s traditional fan base (Style Nine).
How to Make the Most of Your Viewing Experience
With the Brownlow broadcast available both on free-to-air television and streaming, fans have more flexibility than ever. Here’s how to ensure you don’t miss a beat:
- Set your reminder: Coverage begins at 7.30pm AEST on Channel Seven and 7Plus.
- Download the 7NEWS app: For live blogs, instant updates, and behind-the-scenes content.
- Follow the red carpet: Fashion galleries and live interviews will be accessible on both the Channel Seven broadcast and digital platforms.
- Engage on social media: Join the conversation with live reactions, fashion polls, and expert commentary using #Brownlow2025.
Whether you’re tuning in for the football, the fashion, or simply the thrill of live television, the Brownlow Medal night promises something for everyone.
The Faces and Stories Defining the 2025 Brownlow
It’s not just about who wins the medal—it’s about the stories that play out on and off the field. Bailey Smith, tipped as a favorite, has already confessed he doesn’t have a speech prepared. «At least I’m sober, so it’ll be a good speech,» he quipped to reporters. Lachie Neale faces questions about his fitness, while Harris Andrews shares insights with 7NEWS from the Gabba’s local celebration. The event’s inclusivity shines as players arrive with family, partners, and friends, reflecting the diverse support networks that fuel Australia’s football dreams.
And then there’s the dazzling list of arrivals: Callum Mills and wife Tiffany, Lachie and Jules Neale, Harris Andrews with Emily Halverson, Patrick and Monique Cripps, Max and Jessica Gawn, and many more. Each couple’s arrival is a story in itself—moments of pride, anticipation, and unity under the dazzling lights.
For those interested in every sartorial detail, fashion outlets like Marie Claire and Style Nine provide comprehensive galleries of every look, ensuring no sequin or heel goes unnoticed. From homegrown designers to international couture, the Brownlow red carpet is a runway like no other.
The Broader Impact: Why the Brownlow Matters
As the Brownlow Medal night grows in stature, so does its impact on the broader Australian cultural landscape. It’s a reminder of the unifying power of sport and the joy of communal celebration. For a few hours, the nation’s attention turns to the Crown Palladium, where dreams are realized and history is made—both in sport and in style.
So, whether you’re a lifelong AFL follower, a fashion enthusiast, or a newcomer drawn by the spectacle, this year’s Brownlow is set to deliver on every front. The only question that remains: Who will leave with the medal, and who will steal the show on the red carpet?
The 2025 Brownlow Medal, broadcast live on Channel Seven and streamed on 7Plus, is more than just an awards night. It’s a vibrant intersection of sport, culture, and personal stories—capturing the imagination of a nation, one dazzling arrival at a time.