TURIN (Azat TV) – Juventus CEO Giovanni Carnevali outlined a strategic vision to restore the club’s domestic identity during a shareholders’ meeting held at the Allianz Stadium in Turin on Tuesday, November 3, 2026, as reported by Football Italia. Addressing attendees at the stadium, Carnevali emphasized that rebuilding a competitive squad while complying with strict financial regulations requires deliberate planning, consistency, and a renewed emphasis on domestic talent.
Appointed in June 2026 to succeed Damien Comolli, Carnevali reflected on his first four months evaluating the club’s infrastructure. While acknowledging that recent sporting results have fallen short of expectations, with the team currently sitting seventh in the Serie A standings and six points adrift of the top four after ten matches, he stressed that improvements are underway across the first team, the NextGen setup, and the youth sector.
Domestic Recruitment and Structural Strategy
Carnevali’s long-term vision centers on cultivating young domestic players who can eventually transition into the senior squad. This recruitment strategy aligns with broader plans reported by Goal, which highlighted the club’s interest in domestic targets such as Brentford defender Michael Kayode and Cagliari midfielder Alessandro Romano. Director Frederic Massara is actively collaborating with Carnevali to navigate the market and strengthen the club’s Italian core despite financial hurdles posed by English clubs and rising valuations.
Speaking on the operational realities at Continassa, Carnevali noted that signing elite Italian players remains complex in the modern transfer market. Alongside talent acquisition, the club has established a new scouting department and integrated facilities like J Medical, the J-Hotel, and the Creator Lab to reinforce community engagement and environmental sustainability standards.
Financial Constraints and Upcoming Fixtures
Addressing the club’s financial framework, Carnevali cautioned that compliance with UEFA’s Financial Fair Play regulations will prevent immediate, overnight transformations. Rebuilding a historic institution, he argued, requires sustainable financial management alongside sporting ambition.
The strategic roadmap comes as Juventus looks to build momentum following a 2-0 victory over Napoli in Serie A action on Sunday. The squad is now preparing for an upcoming UEFA Europa League fixture against AZ Alkmaar, while manager Luciano Spalletti continues to manage the team under a contract running until June 2028.