LONDON (Azat TV) – Irish reality television personality, presenter, and model Maura Higgins has reportedly secured a significant six-figure deal with Victoria’s Secret, signaling a major expansion into the American modeling market and cementing her pivot from reality television to high-profile fashion and entertainment. This strategic move underscores her growing influence beyond her initial rise to fame on Love Island, as she concurrently makes waves in Hollywood and on international screens.
Higgins’s reported Victoria’s Secret partnership highlights a calculated progression in her career, emphasizing her transition from a reality TV star to a recognized figure in the global fashion industry. The deal positions her for increased visibility and opportunities within the highly competitive American market, building on her established reputation as a style icon and media personality.
Maura Higgins’ Evolving Fashion Persona at the BAFTAs
Further solidifying her status in the fashion world, Maura Higgins recently captivated attention at the EE BAFTA Film Awards on Sunday, February 22, 2026, at The Royal Festival Hall in London. Higgins, 35, turned heads in a dramatic, form-fitting red satin dress complemented by sheer opera gloves and minimal jewelry. The ensemble, featuring structured detailing and a dramatic train, showcased her sophisticated and bold style choices, a consistent element of her public appearances.
Her presence at such a prestigious event, alongside A-list celebrities like Leonardo DiCaprio and Timothée Chalamet, underscores her elevated profile. Higgins has been praised for her fashion acumen, with publications like InStyle noting her establishment as a ‘serious fashion icon’ whose outfits are ‘truly unforgettable.’ This consistent spotlight on her style aligns seamlessly with her reported venture into high-profile modeling with a brand like Victoria’s Secret.
Transitioning from Reality TV to Acting and Presenting
Beyond the runway and red carpet, Higgins has also been actively diversifying her entertainment portfolio. She is currently appearing on the American version of the popular reality competition series, The Traitors US, where she is noted for her strategic gameplay. Her involvement in such a prominent American production further demonstrates her intent to establish a presence across the Atlantic.
Additionally, Higgins recently made her acting debut in the Irish comedy film, The Spin. Although her role as Rose in the road movie was a brief, blink-and-you’ll-miss-it cameo, sources indicated that she ‘impressed big Hollywood executives’ with her performance. Despite having less than two minutes of airtime in the 92-minute film, conversations were reportedly taking place about her future movie plans, signaling potential for further acting endeavors. This foray into acting, however minor, marks another step in her ambition to expand beyond her reality TV origins.
Building a Transatlantic Brand and Public Image
Maura Higgins first gained widespread recognition following her appearance on the British version of Love Island in 2019. Since then, her career trajectory has seen her participate in other popular reality shows like Dancing on Ice and I’m a Celebrity…Get Me Out of Here!, as well as take on presenting roles for Love Island USA: Aftersun and Love Island Games: Aftersun.
Her strategic engagement across various media platforms, from reality television to fashion and nascent acting roles, illustrates a deliberate effort to cultivate a versatile and enduring public persona. The reported Victoria’s Secret deal represents a pinnacle in this brand-building, leveraging her strong public image and fashion influence to penetrate new, lucrative markets. This multi-faceted approach is critical for maintaining relevance and securing long-term success in the dynamic entertainment industry.
Maura Higgins’s reported Victoria’s Secret deal, coupled with her high-profile appearances and ventures into acting and American reality television, collectively highlight a strategic and successful career evolution, moving her from a reality TV personality to a burgeoning international brand with significant reach in the fashion and entertainment sectors.