Selector, a company founded in 2019 by former Juniper Networks executives Kannan Kothandaraman and Nitin Kumar, is redefining IT operations by leveraging artificial intelligence (AI) to identify and resolve IT issues. Aimed at simplifying the increasingly complex IT environments, Selector’s platform has quickly gained traction among some of the world’s largest telecommunications and enterprise companies, including AT&T, Bell Canada, and Singtel.
Selector operates in the burgeoning AIOps (Artificial Intelligence in Operations) market, which is projected to grow from $25.24 billion in 2023 to a staggering $213.66 billion by 2033. AIOps integrates AI into IT operations to automate tasks, reduce manual intervention, and provide actionable insights for problem-solving. However, according to a recent IDC survey, nearly half of organizations are just beginning their AIOps journey, and a third still have significant implementation hurdles.
Selector aims to fill this gap with a platform that combines AI-powered insights with simplicity. The platform not only monitors IT infrastructure but also uses AI-driven natural language processing to answer queries such as, “Where did this outage occur?” or “What’s causing latency in the system?” By prescribing solutions for IT incidents in real-time, Selector empowers teams to resolve issues faster and with less effort.
While Selector faces stiff competition from AIOps players like BigPanda, Keep, and Senser, as well as incumbents like New Relic and ServiceNow, its unique approach and growing customer base are propelling its success. Selector recently closed a $33 million Series B funding round led by Ansa, bringing its total funding to $66 million. This funding will enable Selector to expand its presence across the U.S., Canada, Europe, Singapore, India, and Japan.
“We’ve been deployed by some of the largest telecommunications and enterprise companies globally in the last two years,” said CEO Kothandaraman. “With this new funding, we aim to grow our workforce from 115 to 150 employees next year and invest in expanding our footprint and brand awareness.”
The company also plans to open new offices and hire additional staff to meet the rising demand for its solutions. Investors in Selector’s Series B round include Two Bear Capital, Atlantic Bridge, and Sinewave Ventures, alongside strategic partners like AT&T, Bell Canada, and Singtel.
Selector’s mission is to address the explosion of complexity in IT environments. By providing clear, actionable insights through its AI-powered interface, the company reduces the noise and data overload that IT teams often face. The platform’s ability to pinpoint issues and recommend fixes has made it an essential tool for organizations navigating the challenges of digital transformation.
“The main thing we’re doing is simplifying,” Kothandaraman emphasized. “We’re providing insights that teams need to focus on what matters and make better decisions, faster.”
Selector’s ability to automate IT operations while ensuring data accuracy and actionable results positions it as a leader in the AIOps market. As companies continue to adopt AI-driven tools to streamline their operations, Selector is poised to play a key role in shaping the future of IT management.