On June 13, 2026, the AO Arena in Manchester hosted a major Misfits Boxing event, featuring a notable debut by rapper Jordan McCann. According to ESPN, McCann faced off against social media personality Jack Kay, widely recognized by his online alias ‘Ibiza Final Boss.’
The bout, which served as part of the undercard for the Tommy Fury versus Eddie Hall exhibition, highlights the growing trend of integrating viral content creators and influencers into professional sports entertainment. Jordan McCann, who transitioned to music and podcasting following a period of incarceration, entered the ring for the first time as a professional competitor, bringing his significant YouTube following to the physical stage.
The event card faced minor volatility earlier in the week, as influencer Big Stackz was forced to withdraw from his scheduled match against Armz Korleone following an altercation with McCann during fight week. Despite the disruption, the Misfits Boxing model continues to demonstrate commercial viability by pairing internet figures with combat sports, aiming to bridge the gap between digital fandom and traditional pay-per-view viewership.